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Value Merchants : Demonstrating and Documenting Superior Value in Business Markets by James C. Anderson, James A. Narus, Nirmalya Kumar

Publisher: Harvard Business Press
Pub. Date: 10/01/2007
ISBN-13: 9781422103357

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Value Merchants : Demonstrating and Documenting Superior Value in Business Markets by James C. Anderson, James A. Narus, Nirmalya Kumar

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