Differentiate or Die : Survival in Our Era of Killer Competition by Jack Trout, Steve Rivkin

Acceptable

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Former Library book. Shows definite wear, and perhaps considerable marking on inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!

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Good

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2000 Hardcover Good Clean inside and cover Goodwillnyonline carries a wide range of quality new and used items at competitive prices. Goodwillnyonline is operated by Goodwill Industries of Greater New York & Northern New Jersey. A major provider of services for people with disabilities and other barriers to employment.

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Very Good

Dust Jacket, Signed by Author

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2000 Hardcover Near Fine in Near Fine dust jacket 0471357642. 0.9 x 8.9 x 6.3 Inches; 240 pages; Signed by Steve Rivkin"Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand. "-David Ogilvy In today's ultra-competitive world, the average supermarket has 40, 000 brand items on its shelves. Car shoppers can wander through the showrooms of over twenty automobile makers. For marketers, differentiating products today is more challenging than at any time in history yet it remains at the heart of successful marketing. More importantly, it remains the key to a company's survival. In Differentiate or Die, bestselling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives from giants like Dell Computer, Southwest Airl

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Very Good

Dust Jacket

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Hardcover with DJ - This book is in Very Good condition! Nearly New copy has probably been read once. All pages and binding are good. There are no markings inside or out. This book is not a remainder and is not an ex-Library book. Cover is Very Good! DJ is Very Good! There is some very faint scuffing to DJ visible in the light. If new is a 10, this baby is a 9. Satisfaction Guaranteed!!

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Like New

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Somerset, New Jersey, U.S.A. 2000 Hard Cover Fine/Very Good 8vo-over 7"-9" tall 0471357642.

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Like New

Dust Jacket

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Very Good

First Edition

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2000-03-17 Hardcover Very Good FIRST EDITION: FOURTH PRINTING: **NO D/J OTHERWISE LIKE NEW** Published by John Wiley and Sons Publishing Group. Casebound (Red boards, White lettering). Binding tight. Pages crisp, clean and unmarked. Professionally and securely packaged, with Tracking Number.

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Very Good

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2000 Hardcover Very Good Vg to Gd! clean, but occasionally may have ink, differ binding or year.

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Like New

Dust Jacket

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2000 Hardcover Fine in Fine dust jacket 0471357642. Very minor wear, red binding with white lettering, pages are tight, text clean, book in FINE condition! ; "Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand. "-David Ogilvy In today's ultra-competitive world, the average supermarket has 40, 000 brand items on its shelves. Car shoppers can wander through the showrooms of over twenty automobile makers. For marketers, differentiating products today is more challenging than at any time in history yet it remains at the heart of successful marketing. More importantly, it remains the key to a company's survival. In Differentiate or Die, bestselling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives from giant

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Like New

Dust Jacket, Signed by Author

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2000 hardback Like New, Like New dj, SIGNED BY AUTHOR RIVKIN ISBN 0471357642.

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