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Home Used & Out of Print Microtrends : The Small Forces Behind Tomorrow's Big Changes

Microtrends by Mark Penn

Microtrends : The Small Forces Behind Tomorrow's Big Changes by Mark Penn, E. Kinney Zalesne

  • Publisher: Grand Central Publishing
  • Pub. Date:  09/05/2007
  • ISBN-13: 9780446580960
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0446580961 Hardcover with Dust Jacket, no writing or marks, bit of edgewear to Dust Jacket, no tears, feels unread

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Dust Jacket

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2007 Hardcover Very Good Hardcover with Dust Jacket, no writing or marks, bit of edgewear to Dust Jacket, no tears, feels unread.

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2007 Hard cover Illustrated. New in new dust jacket. 425 p.

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New York, NY, U.S.A. 2007 Hard Cover Fourth Printing Very Good in Very Good jacket Breif summary of contents available upon request by e-mail.

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Like New

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Book appears unread, but may have a publisher's mark or minor shelf wear.We are the Twin Cities' largest independent book store.

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Perfect condition. Covers/pages are absolutely clean. Can pass as brand new. Hardcover with dust jacket.

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Hard Back Good Used copy-Because of our high volume, we can not accurately describe each book, so we list the MINIMUM condition you can expect; most are better than the condition listed.

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Brand New Book. Devoted to your 100% satisfaction. Money back guaranteed. Over 10 million happy customers.

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2007 book Hardcover Brand New Brand new. Never read or owned. May have a remainder mark. 425 pages. 9.30 x 6.50 x 1.20 in. 23.2 oz. A high-ranking pollster surveys the power of microtrends, identifying seventy-five forces that are influencing America and the global community, from religion and politics to food and entertainment. Pollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn (soccer moms) helped re-elect Clinton. Now, Penn identifies the new microtrends sweeping the world, from Extreme Commuters and Working Retired to Old New Dads, from Bourgeois And Bankrupt to Uptown Tattooed. Highlighting everything from religion to politics, from leisure pursuits to relationships, this book will take the reader deep into the worlds of polling, targeting, and psychographic analysis. --From p

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