Return on Customer : Creating Maximum Value from Your Scarcest Resource by Don Peppers, Martha Rogers

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2005 Hardcover VG+/VG+

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Very Good

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2005 Hardcover Very Good Hardcover with dust jacket as pictured. Just the slightest edgewear. Previous owner's name written on front fly leaf.

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Dust Jacket

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New York, New York, U.S.A. 2005 Hard Cover Very Good in Very Good jacket 8vo-over 7 "-9 " tall. Clean book in very good condition. The dust jacket is in verey good condition but has a littel edge wear. ***** " Virtually every manager agrees that a company's most vital asset is its customer base the lifetime values of all its current and future customers. Yet when companies track their financial results, they rarely take into account any change in the value of this critical asset. As a result, managers remain blind to one of the most significant factors driving genuine, lasting business success, and instead become preoccupied with achieving short-term financial goals. Return on Customer is the first book to focus on how firms create value, not just by driving current profits, but by preserving and increasing customer lifetime value. In a powerful blend of theory and practice, Peppers and Rogers demonstrate how to create shareholder value more efficiently by concentrating on Return on Customer(SM), a revolut

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0385510306 Very good condition hardcover.

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Like New

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2005 Hard cover Fine in fine dust jacket. crease in dj flaps, 2 nested djs on book Sewn binding. Cloth over boards. 304 p. Audience: General/trade.

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Dust Jacket, First Edition

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New York, New York, U.S.A. 2005 Hard Cover First Edition {First Printing} Fine in Fine jacket 8vo-over 7 "-9 " Tall. "RETURN ON CUSTOMER is the first book to focus on how firms create value, not just by driving current profits but by preserving and increasing customer lifetime value. In a powerful blend of theory and practice, Peppers and Rogers demonstrate how to create shareholder value more efficiently by concentrating on Return on Customer, a revolutionary business metric focused on a company's scariest resource-its customers. " This book has 296 pages. The text contains NO internal marks whatsoever.

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New York, New York, U.S.A. 2005 Hard Cover First Edition {Fifth Printing} Fine in Fine jacket 8vo-over 7"-9" tall. "RETURN ON CUSTOMER is the first book to focus on how firms create value, not just by driving current profits but by preserving and increasing customer lifetime value. In a powerful blend of theory and practice, Peppers and Rogers demonstrate how to create shareholder value more efficiently by concentrating on Return on Customer, a revolutionary business metric focused on a company's scariest resource-its customers. " This book has 296 pages. The text contains NO internal marks whatsoever.

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New

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New Book in shrink wrap. Excellent condition!

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Very Good

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0385510306 Very Nice Copy--SPEEDY SHIPPING/100% Money BACK Guarantee!

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