Think Like Your Customer : A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy by Bill Stinnett

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2004-10-29 Paperback Like New The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business. " In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions. Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys.

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2004-10-29 Paperback Like New Never Owned Or Read! May Have Light Shelf Wear And Or Publisher Mark. NEW CONDITION OTHER THAN PUBLISHERS REMAINDER MARK!

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PAPERBACK Fine 0071441883 Minimal, superficial cover and edge wear, but does not detract from the overall near brand new condition. Not previously owned, pages clean and bright inside. Small fibre tip publishers remainder on end papers. A really nice copy. All books are sent DHL Express or USPS Priority via our UK warehouse. Delivery time typically 4-10 working days to USA with parcel tracking number as standard. Selecting expedited shipping does not enhance stated delivery times. Please consider this when placing your order. Professional, full-time bookseller since 1987.

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