Home Used & Out of Print Managing Brand Equity : Capitalizing on the Value of a Brand Name

Managing Brand Equity : Capitalizing on the Value of a Brand Name by David A. Aaker

Publisher: Simon & Schuster Adult Publishing Group
Pub. Date: 06/01/1991
ISBN-13: 9780029001011

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Textbookcenter.com Average Feedback Rating: (4.6 out of 5) See all 36711 ratings	Very Good Seller Comments: SHIPS FAST! via UPS(AK/HI Priority Mail) within 24 hrs/ used sticker/some hilite Full Product Detail from Seller	Ships from: Columbia, MO Usually ships in 1-2 business days Standard Domestic Express Domestic	$17.50

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New Seller Comments: Brand new item. Over 6 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: U20091127221718G Full Product Detail from Seller	A1books Average Feedback Rating: (4.4 out of 5) See all 45150 ratings	Ships from: Netcong, NJ Usually ships in 1-2 business days Standard Domestic Canadian International	$33.37

New Seller Comments: This item will be shipped from our warehouse in Chicago. Full Product Detail from Seller	PaperbackshopUS Average Feedback Rating: (4.4 out of 5) See all 1050 ratings	Ships from: Elk Grove Village, IL Usually ships in 1-2 business days Standard Domestic	$30.90

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New Seller Comments: 1991 Hardcover New in New jacket pp. 299. The most important assets of any business are intangible: its company name, brands, symbols, & slogans, & their underlying associations, perceived quality, name awareness, customer base, & proprietary resources such as patents, trademarks, & channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage & future earnings. Few people understand brand equity & how it must be implemented. Provides a clear & well-defined structure of the relationship between a brand & its symbol & slogan, as well as each of the five underlying assets, which clarifies exactly how brand equity does contribute value. Illustrated. This is a remainder book which is new and never used. It may have a remainder mark on the edge of the pages. Full Product Detail from Seller	Diane Publishing Co. PA Average Feedback Rating: (4.8 out of 5) See all 103 ratings	Ships from: Darby, PA Usually ships in 1-2 business days Standard Domestic Express Domestic Canadian International	$25.00

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Very Good Dust Jacket Seller Comments: 1991 Hard cover Illustrated. Very good in very good dust jacket. Sewn binding. Cloth over boards. With dust jacket. 299 p. Contains: Illustrations. Audience: General/trade. EXCELLENT GRAY D.J. WITH various major brands on front d.j. Book has been inspected for you with clean endpapers with various ideas on Brand equity and their graduation, etc. on endpapers. Book has no marks noticed, photo of author. Full Product Detail from Seller	Ancient City Booksellers Average Feedback Rating: (4.6 out of 5) See all 46 ratings	Ships from: St. Augustine, FL Usually ships in 1-2 business days Standard Domestic Express Domestic Canadian International	$21.27

New Seller Comments: Brand new,clean,crisp copy. We offer quick shipping, careful packaging, full money-back guarantee and a personally selected range of books on self-help, health, healing, homeopathy, relationships, metaphysics, art, Buddhism and Eastern wisdom traditions at most reasonable prices. Please browse our wonderful selection. Full Product Detail from Seller	BetterLifeBooks Average Feedback Rating: (4.6 out of 5) See all 49 ratings	Ships from: Sacramento, CA Usually ships in 1-2 business days Standard Domestic Express Domestic Canadian International	$21.00

New Seller Comments: Brand new item. Over 6 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: S20091102033432S Full Product Detail from Seller	A1books Average Feedback Rating: (4.4 out of 5) See all 45150 ratings	Ships from: Netcong, NJ Usually ships in 1-2 business days Standard Domestic Canadian International	$20.44

Very Good Dust Jacket Seller Comments: Hardcover Very good Slight dust jacket edge bumping, text pages unmarked. Book is in-hand and available to ship when ordered. Full Product Detail from Seller	Tony Ciccolella (tonyc704) VA Average Feedback Rating: (5.0 out of 5) See all 22 ratings	Ships from: Alexandria, VA Usually ships in 1-2 business days Standard Domestic Express Domestic Canadian International	$20.00

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Managing Brand Equity : Capitalizing on the Value of a Brand Name by David A. Aaker

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