Home Used & Out of Print Managing Brand Equity : Capitalizing on the Value of a Brand Name

Managing Brand Equity : Capitalizing on the Value of a Brand Name by David A. Aaker

Publisher: Simon & Schuster Adult Publishing Group
Pub. Date: 06/01/1991
ISBN-13: 9780029001011

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New Seller Comments: Absolutely Brand New & In Stock. 100% 30-Day Money Back. Direct from our warehouse. 5+ million customers served-In business since 1997. Happy Customers is Our #1 Goal. Toll Free Support. 4 to 14 business day Delivery Time by US Post Office. Full Product Detail from Seller	Great Book Deals Average Feedback Rating: (4.4 out of 5) See all 6918 ratings	Ships from: Oldsmar, FL Usually ships in 1-2 business days Standard Domestic	$18.69

New Seller Comments: Brand new item. Over 6 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: S20091102033432S Full Product Detail from Seller	A1books Average Feedback Rating: (4.4 out of 5) See all 45001 ratings	Ships from: Netcong, NJ Usually ships in 1-2 business days Standard Domestic Canadian International	$20.44

New Seller Comments: Brand new,clean,crisp copy. We offer quick shipping, careful packaging, full money-back guarantee and a personally selected range of books on self-help, health, healing, homeopathy, relationships, metaphysics, art, Buddhism and Eastern wisdom traditions at most reasonable prices. Please browse our wonderful selection. Full Product Detail from Seller	BetterLifeBooks Average Feedback Rating: (4.6 out of 5) See all 49 ratings	Ships from: Sacramento, CA Usually ships in 1-2 business days Standard Domestic Express Domestic Canadian International	$21.00

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New Seller Comments: 1991 Hardcover New in New jacket pp. 299. The most important assets of any business are intangible: its company name, brands, symbols, & slogans, & their underlying associations, perceived quality, name awareness, customer base, & proprietary resources such as patents, trademarks, & channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage & future earnings. Few people understand brand equity & how it must be implemented. Provides a clear & well-defined structure of the relationship between a brand & its symbol & slogan, as well as each of the five underlying assets, which clarifies exactly how brand equity does contribute value. Illustrated. This is a remainder book which is new and never used. It may have a remainder mark on the edge of the pages. Full Product Detail from Seller	Diane Publishing Co. PA Average Feedback Rating: (4.8 out of 5) See all 102 ratings	Ships from: Darby, PA Usually ships in 1-2 business days Standard Domestic Express Domestic Canadian International	$25.00

New Seller Comments: Brand New Book. Devoted to your 100% satisfaction. Money back guaranteed. Over 10 million happy customers. Full Product Detail from Seller	SuperBookDeals- Average Feedback Rating: (4.5 out of 5) See all 2590 ratings	Ships from: South Bend, IN Usually ships in 1-2 business days Standard Domestic Canadian International	$30.65
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Managing Brand Equity : Capitalizing on the Value of a Brand Name by David A. Aaker

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