International Marketing by Cateora, Philip R. / Graham, John Cateora, Philip R. / Graham, John
BUY IT USED from Textbookcenter.com
Ships from: Columbia, MO
Usually ships in 1-2 business days
Shipping Options:
- Standard Domestic
- Express Domestic
(Hardcover - 13TH)
Details from Seller
- ISBN: 0073080063
- Publisher: McGraw-Hill Companies, The
- Pub. Date: March 2006
- Condition:
Comments from the Seller: SHIPS FAST! via UPS(AK/HI Priority Mail) within 24 hrs/ used sticker/some hilite
About the Seller
Seller Name: Textbookcenter.com
Feedback Rating:
(36727 ratings)
In Business Since: 1990
Authorized Seller Since: 2005
Ships From: Columbia, MO
- View this Seller's: Profile | Feedback
Synopsis
Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
loading...