Creating The New E-Business Company: Innovative Strategies For Real-World Applications by Thomson Learning

From the Publisher

E-Commerce is a new mindset. It is a new way for management to think about these emerging new technologies in a total corporate context, not just as means to an end, but as intrinsic to the organization's structure and mission. He explains how emerging technologies we're already familiar with and those on the drawing board will revamp the way we do business, even the way we think about business. For the corporation to benefit most, Gendron discusses how it must adapt itself to the technologies and not try to bend them to the corporate will. The emergence of technology is demanding a change in the way management sees and thinks about business, not just in the way it uses business technologies. The author's goal is get you thinking 'electronically'--about how you can adapt your organization, even your industry, to the electronic future, and how to incorporate e-thinking into your strategic business plans right now'and into your day-to-day business tactics.

Details from Seller

• ISBN: 0324224850
• Publisher: Cengage South-Western
• Pub. Date: August 2004
• Condition:

Comments from the Seller: new book...some may show minor shelf wear

• Table of Contents

Table of Contents