E-Business Fundamentals by Paul Jackson, Peter M. Eckersley

From the Publisher

eBusiness Fundamentals gives a broad overview of key eBusiness issues from both managerial and technical perspectives by introducing issues of marketing, human resource management, ethics, operations management, law, the eBusiness environment, web site design and computing basics. Throughout the text there are activities, 'think-points' and questions with indicative feedback to test understanding and provide an inclusive learning experience. The accompanying online resources will update the text with additional case studies and links to web based material. This text will be invaluable to students on eBusiness courses but also to students taking modules in eBusiness as part of traditional degrees in Business, Marketing, Computing and Information Systems.

Details from Seller

• ISBN: 0415255945
• Publisher: Routledge
• Pub. Date: May 2003
• Condition:

Comments from the Seller: Very good UNREAD but may have minor imperfections such as a crease or mark. In stock-sent fast from British bookseller. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section*****

• Table of Contents

Table of Contents