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Radical secrets of direct marketing players
Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today's top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there.
Dan and his elite team of consultants--all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants and sales--reveal their radically different, super-profitable methods and share actual advertising and marketing examples from their businesses!
Also, sit in on a discussion of the hottest marketing techniques on the audio CD inside. Discover customer-getting, sales-boosting tactics you never knew existed!
INSIDE!
Dan S. Kennedy is a leading consultant for direct-marketing companies and entrepreneurs and the bestselling author of No B.S. Business Success, No B.S.Time Management, and No B.S. Sales Success.
Dan S. Kennedy is a leading consultant for direct-marketing companies and entrepreneurs and the bestselling author of No B.S. Business Success, No B.S.Time Management, and No B.S. Sales Success.
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03/09/2009: This book is for EVERY business owner, whether you own a pet resort, sell real estate, coach, or a lawyer (like me), and Dan Kennedy is the true source for direct mail (and many other sales strategies)!!!
I highly recommend all of his books and becoming a member of his and Bill Glazer's Inner-Circle...