Retailing by Patrick M. Dunne, Robert F. Lusch

Synopsis

For this fifth edition of a text for undergraduates, Dunne (business, Texas Tech University) and Lusch (management, University of Arizona) have incorporated material on the impact of the Internet and changes in the world's economic systems, along with boxes on recent retailing activity, the impact of new technologies, and innovations in the field. Focus is on material that someone entering the retailing field needs to know, with simple explanations and examples. Learning features include review, discussion, and sample test questions, as well as writing and speaking exercises, retail projects, cases and questions, and exercises in planning a retail business. Annotation ©2004 Book News, Inc., Portland, OR

Biography

Patrick M. Dunne, who recently retired from the Rawls School of Business at Texas Tech University, received his Ph.D. in marketing from Michigan State University and his B.S. from Xavier University. In more than 40 years of university teaching, Dr. Dunne taught a wide variety of marketing and distribution courses at both the undergraduate and graduate levels. In addition to his tenure at Texas Tech, Dr. Dunne has taught at Michigan State University, Drake University, and the University of Oklahoma, and he has been honored throughout his career with several university teaching awards. His research has been published in many of the leading marketing and retailing journals, and he has authored more than 20 books, many of them with RETAILING, Seventh Edition, co-author Robert F. Lusch. Dr. Dunne's books have been printed in seven languages. Dr. Dunne has served as Vice President of both the Publications and Association Developmental Divisions of the American Marketing Association, and he has been an active consultant to retailers ranging from supermarkets to shopping malls.

Robert F. Lusch holds the Jim and Pamela Muzzy Chair in Entrepreneurship at the Eller School of Management, University of Arizona. Dr. Lusch received his Ph.D. in business administration from the University of Wisconsin and his M.B.A. and B.S. from the University of Arizona. Dr. Lusch's expertise is in the area of retailing, entrepreneurship, marketing strategy, and distribution systems. He has served as the editor of the Journal of Marketing and is the author of more than 150 academic and professional publications, including 18 books. The Academy of Marketing Science awarded Dr. Lusch its DistinguishedMarketing Educator Award, and the American Marketing Association has twice presented him the Harold Maynard Award. Dr. Lusch has served as President of the Southwestern Marketing Association, as well as Vice President of Education, Vice President of Finance, chairperson, and trustee of the American Marketing Association. He has also actively consulted with many retail organizations and was instrumental in the development and guidance of three enterprises that became Inc. 500 firms.