Barnes & Noble.com - Used Books: Sell & Re-Sell Your Photos, by Rohn Engh, Paperback

Synopsis

Engh distills his years of experience in the business of marketing stock photography in this sensible, well-organized guide. Following chapters that teach the reader how to identify the composition and components of photos that sell well, the text turns to marketing principles that include methods for establishing a market niche, an action plan for starting in the business, photo production tips, pricing, establishing contact with photobuyers, managing a mail and Internet business, record-keeping, copyright, and taxes. Annotation ©2003 Book News, Inc., Portland, OR

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Professional photographer Engh teaches independent photographers how to successfully sell and re-sell their photos through the mail and maximize their income with every photo. Updated (second edition, 1988) to reflect current industry trends and prices, and revised to include information about using computers in the work. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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Sell and Re-Sell Your Photos: Learn How to Sell Your Pictures Worldwideby Anonymous

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02/05/2006: Highly recommend for anyone who wants to make money in photography. Easy to read and contains practical advice. Not alot of abstract theory but actual 'how-to' information.

Sell and Re-Sell Your Photos: Learn How to Sell Your Pictures Worldwideby Anonymous

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03/31/2005: This really broke things down in very easy to understand format. It is extremely informative and a must have for every serious photographer.

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From the Publisher

Sell & ReSell Your Photos, Fifth Edition

Learn How to Sell Your Pictures Worldwide

By Ron Engh

Completely revised and updated, Sell & Re-Sell Your Photos includes up-to-the-minute information on digital photography's place in the business, selling online, and the shake-up in stock and royalty-free photography. This classic guide provides new and veteran photographers with all the information they need to sell their work. Readers will learn how to:

-Tell the difference between a good picture and a marketable picture

-Use the Internet to build up a stock photo business

-Market by mail and present a professional image

-Market and promote their name and portfolio

-Keep their photos properly archived for easy access

-Approach a stock photo agency with confidence

Sell & Re-Sell Your Photos is packed with photos, charts, tasks and sidebars to help photographers focus their goals and improve their profit picture.

Rohn Engh is a veteran editorial stock photographer who has sold to national and worldwide markets since 1960. He is founder and publisher of PhotoStockNotes, PHOTOLETTER and PhotoDaily, market letters that post photo-editor picture needs. Engh also conducts photo-marketing seminars nationwide. He lives in Osceola, Wisconsin.

Booknews

Professional photographer Engh teaches independent photographers how to successfully sell and re-sell their photos through the mail and maximize their income with every photo. Updated (second edition, 1988) to reflect current industry trends and prices, and revised to include information about using computers in the work. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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Details from Seller

ISBN: 1582971765
Publisher: F+W Media, Inc.
Pub. Date: March 2003
Condition:

Comments from the Seller: 2003-03-09 Paperback Book Very good. No dust jacket as issued. Trade Paperback...

Table of Contents

	Introduction: Exciting Opportunities at Your Doorstep	1
1	The Wide World of Possibilities	4
	The Buyers Are Waiting	4
	Trends in the Marketplace	5
	Fifty Thousand Photographs a Day	7
	A Wide-Open Door	8
	Find the Market, Then Create	10
	You, the Photo Illustrator	10
	The "Theme" Markets	11
	Magazines	13
	Books	13
	A Hedge Against a Downturn in the Economy	17
	Good Pictures--Wrong Buyers	17
2	What Photos Sell and Re-Sell?	18
	The Difference Between a Good Photo and a Good Marketable Photo	18
	Enduring Images	21
	Good Marketable Photos	21
	The Rohn Engh Principle for Producing a Marketable Photo Every Time	23
	The Principle	25
	Become a Monopoly	28
	Photos That You Can Read Into--Using the Principle	29
	You Are an Important Resource to Photographers	34
	A Gallery of Stock Photos	39
3	Finding Your Corner of the Market	49
	First, Find Yourself	49
	Photographically ... Who Am I?	49
	Your PS/A (Photographic Strength/Areas)	55
	The Majors and the Minors	60
	How to Use the Reference Guides, Directories, and the Internet	60
	Using Your Local Interlibrary Loan Service	61
	Using the Internet	65
	Chart Your Course ... Build a Personalized Market List	65
	The Total Net Worth of a Customer	72
	Long-Term Value	73
4	Getting Started	75
	The Four-Weekend Action Plan	75
5	Producing a Marketable Photo	78
	Some Basic Questions Answered	78
	What Film Should I Use?	79
	Scanning: Should I Do It Myself?	82
	Digital Previews and Submissions	83
	The Most Commonly Asked Questions About Color	84
	Making Duplicates of Slides	86
	From Film to Pixels	88
	Using Specialized Films	88
6	Taking and Making Editorial Stock Photos	89
	Do You Take or Make Them?	89
	Danger Ahead: Trite Pictures	92
	How to Manage Models	95
	Should You Pay Your Models?	99
	Other Model Sources	100
	When Is a Model Release Necessary?	100
	Dealing With Officials	101
7	The Fine Art of Dealing With Photobuyers	104
	Getting to Know Them	104
	The Reliability Factor	105
	The Photobuyer Connection	106
	Should You Visit a Photobuyer?	108
	Should You Write?	110
	Should You Telephone?	111
	Should You E-Mail?	112
	Get on the Available-Photographers List	113
	Selling the Same Photo to Multiple Buyers	117
	Scanning and Photocopying Your Photographs	118
	The Central Art File	120
	The PhotoSourceBANK and PhotoSourceFOLIO	121
	The Permanent-File System	122
	The Pirates	123
	The Legal Side	124
8	Pricing Your Photos	125
	Master Your Marketing System First	125
	Sell and Re-Sell	125
	The Price Range	126
	Base Camp: Inside-Editorial Use	127
	Which Range for You?	128
	Using the Pricing System: What to Charge	129
	Payment for Other Uses	130
	Within the Price Range, Should You Charge the High End or the Low End?	135
	Unique Pictures--What Are They?	136
	Second Use of Your Pictures	137
	State Your Fee	138
	Pricing the Service Photo	139
	Royalty Free	142
	The Lowest Fee Possible: Nothing	143
9	Managing Your Mail and Internet Marketing Operation	144
	How Do I Get My Pictures From Here to There?	144
	Delivery: As Close As Your Mailbox and Computer	145
	Our Postal Service--A Bargain for the Stock Photographer	146
	Preparing Your Stock Photos for Market	147
	Packaging: The Key to Looking Like a Pro	151
	Writing the Cover Letter	154
	Deadlines: A Necessary Evil	156
	Unsolicited Submissions	157
	The Magic Query Letter	158
	Should You Deal With Markets Outside of the United States?	163
	Which Are the Heavy Purchasing Months?	163
	How Long Do Photobuyers Hold Your Photos?	165
	Sales Tax--Do You Need to Charge It?	169
	When Can You Expect Payment?	170
	How Safe Are Your Pictures in the Hands of a Photobuyer?	171
	How Much Recompense Should You Expect?	175
	A Twenty-Six-Point Checklist to Success	177
10	If You Don't Sell Yourself, Who Will?	179
	Promoting Your Photography?	179
	Talent Can Take You Just So Far	180
	Look Like a Pro Even If You Don't Feel Like One ... Yet	181
	Your Personal Trademark or Logo	181
	Build a Mailing List	184
	Credit Lines and Tearsheets--Part of the Sale	192
	Show Yourself Off	193
	Reassess Your Promotional Effectiveness	201
	Some Final Self-Promotion Suggestions	204
11	Assignments	206
	An Extra Dimension for the Photo Illustrator	206
	Negotiating Your Fee	208
	Expenses	212
	Extra Mileage From Assignments	214
	Industry-Sponsored Assignments	214
	The Stringer	214
	Self-Assignments--Where Do You Start?	216
	Making the Contact	221
	A Sampling of "Hot Sellers"	228
12	Stock Photo Agencies and Decor Photography	231
	Outlets for Track A	231
	Everything New Under the Sun	232
	Prepare to Share Your Profit	233
	Agencies: A Plus With Limitations	234
	How to Contact a Stock Photo Agency	239
	The Timely Stock Agencies	240
	Stock Agency Catalogs	241
	Possible Problems in Dealing With Stock Agencies	242
	Do You Need a Personal Rep?	244
	Will Stock Photo Agencies Go Out of Style?	245
	Start Your Own Mini-Agency	246
	Decor Photography: Another Outlet for Your Standards	251
13	Keeping Records: Knowing Where Everything Is	258
	The Lazy Person's Way to Extra Sales--Knowing What's Selling	258
	File It! How to Avoid Excessive Record Keeping	259
	Knowing How to Put Your Finger on It: Cataloging Your Black and Whites and Transparencies	260
	The Basics	260
	The Systems	261
	Counting the Beans	263
	Protecting Your Files	264
	Everything Has Its Place	265
14	Working Smart	266
	The Success Habit: Following Through	266
	Setting Goals	267
	Getting Organized	267
	Time Your Goals	267
	Is It Easy? A Survival Secret	268
	Think Small	270
	You Manage the Business--Not the Other Way Around	272
	A Self-Evaluation Guide	272
	How to Measure Your Sales Strengths	273
	Pictures Just Aren't Selling?	274
	A Potpourri of Additional Aids in Working Smart	278
15	Rights and Regulations	283
	Copyright	283
	Copyright Infringement	284
	Group Registration	285
	How to Contact the Copyright Office	286
	Interpreting the Law	286
	Be Wary of Dates	287
	Laying Claim to Your Picture	289
	Some Drawbacks of the Copyright Law	290
	A Remedy	291
	Q&A Forum on Copyright	291
	Work for Hire	301
	Electronic Rights	303
	Which Usage Rights Do You Sell?	304
	Read the Fine Print	304
	Forms to Protect Your Rights	306
	Legal Help	308
	You Will Rarely Need a Model Release for Editorial Use	308
	Model Releases--When Must You Get Them?	310
	Oral Releases	311
	Can We Save Them Both? The Right of Privacy and Our First Amendment Rights	314
16	Your Stock Photo Business: A Mini Tax Shelter	316
	The Great Rebate	316
	The Tax Return	317
	Carrybacks	321
	Your Stock Photography Business Deductions	323
17	Stock Photography in the Electronic Age	333
	Which Computer to Buy?	334
	Cataloging and Retrieving Your Pictures	339
	CD-ROMs	340
	Establish Your Own CD-ROM Service	341
	The Three Fs: Fone, Fax, and FedEx	345
	Internet: The Electronic Post Office	346
	Online Delivery	348
	The Fax	349
	Printers to the Rescue	350
	Captions	351
	Word Processing	355
	Spreadsheets	355
	Graphics	356
	Picture Enhancement	357
	Storage	358
	Where to From Here?	360
	Bibliography	363
Appendix	Third-Choice Markets	366
	Paper Product Companies	366
	Commercial Accounts	368
	Other Third-Choice Markets	369
	Index	371

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Sell and Re-Sell Your Photos: Learn How to Sell Your Pictures Worldwideby Anonymous

Sell and Re-Sell Your Photos: Learn How to Sell Your Pictures Worldwideby Anonymous

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