(NOTE: Each chapter ends with Summary and Conclusions, Discussion Questions, and Cases.)
1. A Free Market for Ethical Values.
Freedom and Markets. Public Trust in Corporations and Executives. Shareholder Value. Living for Today. Advertising and Media Shape Values. Values of Free Enterprise. Case: College Test. Case: Confidentiality Of E-Mail.
2. Maturity and Moral Development.
Lack of Maturity Brings Stress. Moral Development. Personal Values of Businesspeople. Need for Ethics in Business. Case: Inflated Resume. Case: Drug Test. Case: Bank Deposit Insurance.
3. Ethical Behavior in Business.
Facts, Values, and Acts. Ethical Norms for Business Actions. Solving Ethical Problems. Good Habits Build Character and Virtue. Ethics in Business Education. Case: Double Expense Account. Case: Peta Vs. Pfizer. Case: Tax Assessment Kickback.
4. Historical Roots Of Business Values.
Questioning The Past. Listening to Our Forebears. Enterprise Values in The New World. Case:Purchasing Freedom for Slaves. Case: Tax-Free Camera. Case: Radar Detector.
5. Factories, Immigrants, and Ideology.
Capitalism and Individualism Steer Business Practices. Ideology and Values. The Necessity of an Ideology for Business. Case: Educational Reimbursement. Case: Safe Drug.
6. Critics of Capitalism.
The Marxist Critique. Free Enterprise Questioned from Within. Alternatives to Individualism and Capitalism: Cooperatives. Case: Nike and Sweatshops. Case: California Sweatshop. Case: Superior's Expense Report.
7. Personal Values and the Firm.
The Firm Forms Workers: Socialization. Why People Work: Motivation and Ideology. Pressure for More Work. Balancing Work-Life Conflict. Case: The Purchasing Manager's Car. Case: CEO and Sex: Astra USA. Case: Local Manager in Trouble. Case: The Boss’s Work Time.
8. Rebuilding Trust In Business.
Loss Of Integrity. Managing For Self Or Firm. Leaders Affect The Culture and Ethics Of a Firm. The Corporation Serves Society. Strategic Planning For Ethics Builds Trust. Case: Ebola Virus and Entertainment. Case: Stock Purchase Deal. Case: Home Depot and Certified Wood. Case: Company Controller.
9. Globalization and American Values.
Global Firms As Corporate Citizens. Business and Global Poverty. Global Ethical Conduct: Laws, Codes And Reporting. Challenges for the Global Firm. Case: Merck and the Orphan Drug. Case: Made in the U.S.A. Or Asia. Case: Exxonmobil and Global Warming.
10. Business Values for the Future.
Today's Business Values. A Viable Business Creed. Planning and Forecasting. Future Business Values. Case: America's Most Admired Corporations. Case: Ford Motor Interfaith Network. Case: Local Manager in Trouble.
Appendix I. Caux Round Table Principles For Business.
Appendix II. United Nations Global Compact With Business.
Resources.
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