Franchise Times Guide to Selecting, Buying and Owning a Franchise by Julie Bennett, Cheryl R. Babcock, John Hamburger
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- ISBN: 1402743939
- Publisher: Sterling Publishing
- Pub. Date: February 2008
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Synopsis
Buying a franchise can be a handy shortcut to the American dream of owning your own business. But there are dangerous pitfalls—and possible drawbacks to even the best franchise deals. Here, for every prospective franchisee, is authoritative advice from a trustworthy source. The experts of Franchise Times offer their picks of the top 200 franchises and 100 up-and-comers, complete with contact information, financial requirements, fees, and more. There are practical tips on everything from hiring and marketing to financing your franchise, leasing a retail space (or setting up a home office), and deciding if you should buy or run a franchise with your spouse. With anecdotes and advice from current franchisees and franchisors, this is a book every would-be entrepreneur should read before signing a contract.
Brian Walton - Library Journal
Bennett, a regular contributor to Franchise Times magazine, joins with Babcock (International Inst. for Franchise Education, Nova Southeastern Univ.) to offer a comprehensive volume on the subject of selecting and owning a business franchise. Structured in five parts, the book walks readers through determining if franchising is right for them, describing the different types of franchises (fast food, retail, etc.), the investigation, the buying process, and the immediate post-purchase period. It closes with a partial directory of franchises pulled from the top performers list of the Franchise Times. There's a strong emphasis on the time and capital investment involved, which is significant, and the authors don't shy away from discussing the stress franchising can put on relationships. Still, the consequences of not succeeding don't get much attention, and the experiences of top franchisers are strangely absent (there are no testimonials from any of the listed top-ten fast food franchises). As a starter guide for someone looking at franchising as an investment opportunity, however, this book is perfectly serviceable and is recommended for larger collections.
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Franchise Times Guide to Selecting, Buying and Owning a Franchiseby Anonymous
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01/28/2008: Julie Bennett has managed to capture the world of franchising, a subject so broad that it defies most attempts to do so. Franchising is a world of complexities and differences. Who knows what's right from a McDonald's, with it's thousands of franchisees to our Money Mailer, with but a few hundred. How can one be sure? We've been in the franchise business, as franchisee and as advertising agency to franchisors for more than 30 years. We think of ourselves as students of how franchising works. But, after reading Julie Bennett's book we realized just how much we don't know. This book is thorough, lucid and has both feet firmly entrenched in the realities from 'how do you know what's right' to 'Now that you're in it' and every step along the way. This book should be a must read for anyone contemplating a career in a franchise. It should be drummed into every student in every school that teaches franchising. We are glad to be part of the franchising world and wish there was a way to get every colleague to read her book. Bob and Linda Kaplan Money Mailer Franchisees
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