The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need! by Beth Goldstein
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- ISBN: 0071477187
- Publisher: McGraw-Hill Companies, The
- Pub. Date: July 2007
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Synopsis
The all-in-one sales and marketing resource that gives entrepreneurs an edge in their business
The Ultimate Small Business Marketing Toolkit provides the hands-on guidance you need to implement an integrated sales and marketing program quickly and with minimum cost. Arming readers with dozens of tools and step-by-step instructions, it outlines proven strategies for reaching more customers, organizing the business, and maximizing revenue.
You'll get inside the heads of customers without expensive research, be able to properly allocate precious sales and marketing resources, develop campaigns that target customers' needs, and identify beneficial partnerships.
Beth Goldstein the founder of Marketing Edge Consulting Group, works one-on-one with clients across the globe. She has more than 20 years' experience in sales and marketing.
More Reviews and RecommendationsBiography
Beth Goldstein the founder of Marketing Edge Consulting Group, works one-on-one with clients across the globe. She has more than 20 years' experience in sales and marketing.
Customer Reviews
Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Needby Anonymous
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08/22/2007: As a professional consultant (strategy, operations and growth) I have seen many young businesses longing for the real-world perspective Beth gives with her exercises and directions. This book provides the small business owner or ?owner in startup mode? with a practical, hands-on `how-to-guide? to get their sales and marketing program (the engine for growth) off the ground and running fast. The pragmatic tools in the book and on the CD are an invaluable resource for beginners or those struggling to take their marketing efforts to the next level. I hope that future editions of this book add even more of the `real-life? perspective that takes the expert?s advice and shows it in action to the reader hungry for examples of how it?s done.
Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Needby Anonymous
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08/12/2007: I really like this work. I believe it's: 1) Practical, and one can apply/use the information immediately 2) Has real-life stories of entrepreneurs 3) Great interviews with experts in the field 4) A strong focus on sales and marketing and how they need to work together 5) An important focus on developing customer surveys...everything you need to know in order to develop your own and make sure the information is valuable and can help you make decisions 6) A CD-Rom is so well designed it makes it really easy to use the information in the book and apply it to your own business...whether it's still a concept or a business you've been running for years 7) A down to earth, easy to read format However, I believe that more worksheets or even more real life stories would add value. I would also love to see more information on sales, even if this is a marketing book. But, overall it's terrific!
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