Develop Your NLP Skills by Andrew Bradbury
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(Paperback - 3rd ed.)
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- ISBN: 0749445580
- Publisher: Kogan Page, Limited
- Pub. Date: July 2006
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Synopsis
This third edition explains how to use Neuro-Linguistic Programming (NLP) techniques as a tool for effective communication in business situations such as sales and negotiation.
Annotation
This third edition explains how to use Neuro-Linguistic Programming (NLP) techniques as a tool for effective communication in business situations such as sales and negotiation.
More Reviews and RecommendationsBiography
Bradbury is a a social psychologist, very experienced in designing and delivering training courses. Also the author of Develop your NLP Skills [Kogan Page].
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Develop Your NLP Skillsby Anonymous
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06/21/2007: Well, as a social psychologist in the business field I?ve written published journal articles in human resource management and business studies, and run a successful consultancy working in various levels in business. I have to say as an introduction to NLP this book is nice and clear on one thing: NLP is clearly pseudoscience. The review by the researcher (D.Ralen) below is actually a rather generous perspective on NLP. I was taken in by NLP when I first read it (A book by Grinder et al), but after getting past the gloss, it really is a very poor show. As a new book on NLP I was hoping that this would somehow be able to lose all the pseudoscience that has plagued NLP over the past 20 or so years. However, Bradbury has focused on pure NLP = pure pseudoscience. The only reason I can see for Bradbury?s adherence to so many disproven and ineffective ideas is that NLP is in fact a new age religion. A more pragmatic human resources perspective would say that NLP authors are persistently fraudulent. In relation to new alternative religions, well, yes NLP is mentioned on several government cult awareness lists, and is described in books about the new age as a religious following (e.g. S.Hunt, New Alternative Religions, a Sociological Perspective). Bradbury seems to want to argue against some of NLP?s earlier ideas but he ends up looking even more pseudoscientific. It?s those arguments that make the book quite hard reading. It?s like a set of excuses for past bad ideas, with some more bad ideas thrown in. NLP is consistently over-simplistic to the level of being misleading and I?m afraid this book is as bad as the rest. Its just more concise about it. My recommendation: If you are hooked on NLP, try not to embarrass yourselves any further spouting the sort of pseudoscience promoted in this book. Instead just read HRM books that are written by qualified experts and supported by evidence based research, and aren?t attached to any sort of cult or group of ?psycho-technologists?.
Develop Your NLP Skillsby Anonymous
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05/25/2007: I should start by saying that I've read several books on NLP as well as this one, and even the worst of them don't fit the claims made in the previous review. In fact this book is marked by the author's easy-to-read writing style and the helpful way in which we are first introduced to a number of basic NLP techniques, and then shown how they can be applied in the workplace. I've not come across this author before, but he is described, on the back cover as a qualified social psychologist, and his understanding of psychology in a broader sense may be why this book seems to maintain a sharp and practical focus throughout. The book is clearly intended as an introduction to NLP, primarily but not exclusively, for business people. On that score I think it does its job well. And its relative brevity should help to ensure that it does get read, where larger volumes might tend to end up as 'good intentions' which make it as far as the bookshelf but no further. I found the book interesting, informative and above all useful and I definitely recommend it.
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