The Jossey-Bass Guide to Strategic Communications for Nonprofits by Emily Tynes, Henry Griggs, Kathy Bonk, Communications Consortium Media Center

From the Publisher

A Publication of the Communications Consortium Media Center

This nuts-and-bolts workbook is a tool kit for organizations that want to create successful communications strategies. No matter their size or planning experience, nonprofits can use this guide to enhance their profiles in the media, increase name recognition, boost fundraising, recruit membership, and advance changes in public policy. With a clear mission and the right communications skills, even small volunteer organizations can succeed in designing, planning, and implementing strategic public interest campaigns.

The authors draw from more than fifty years of combined experience in communications and media relations to provide step-by-step guidance on all aspects of campaign development, including detailed checklists, illustrative charts, and sample forms. They show nonprofits as well as public agencies how to:

? Construct a solid strategic communications plan

? Research media trAnds and case studies

? Track public education and awareness

? Select the most appropriate type of media for each campaign

? Utilize new media and technology for increased publicity

? Develop top-quality written materials and engaging releases

? Handle media crises quickly and competently

? Organize staffing and funding resources efficiently

Booknews

A nuts-and-bolts workbook explaining how to construct a solid strategic communications plan, research media trends and case studies, track public education and awareness, select the most appropriate type of media for each campaign, exploit new media and technology, and take other measures to get the word out. Focuses on public relations rather than fundraising. No index. Annotation c. by Book News, Inc., Portland, Or.

Details from Seller

• ISBN: 0787943738
• Publisher: Wiley, John & Sons, Incorporated
• Pub. Date: January 1999
• Condition:
• Attributes: Dust Jacket

Comments from the Seller: San Francisco, California, U.S.A. 1999 Trade Paperback New in Pictorial Cover jacket Paperback. 4to-over 9¾"-12" tall. Brand New! The authors draw from more than 50 years of experience in communications and media relations to provide step-by-step guidance on all aspects of campaign development, including detailed checklists, illustrative charts, and sample forms. They show nonprofits as well as public agencies how to generate publicity, enhance fundraising, build membership, change public policy, and more!

• Table of Contents

Table of Contents