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Bob Burg's Endless Referrals is packed with tips on becoming an expert at networking. Burg covers every aspect of relationship-building, from transforming casual contacts into truly lucrative connections to getting over the fear of rejection. He provides solid, detailed advice on how to expand your business without expending any extra time or money.
Shows readers how to network to advance their careers, set up win-win cross promotions, start their own formal networking associations, even soup up customer service. This powerful guide shares carefully cultivated secrets on networking anywhere, utilizing the telephone, remembering names and faces, following up, and communicating one-on-one. "If you are serious about your sales career, whether you are selling a product, service, or yourself, master the contents of this book and you will practically guarantee your future success."--Tom Hopkins (How to Master the Art of Selling).
More Reviews and RecommendationsBob Burg regularly speaks to public audiences, corporations and associations, including international Fortune 500 companies.
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06/29/2007: People think they?re networking when they hand out a business card and slap a new acquaintance on the back. However, true networking is all about getting people to 'know, like and trust' you. After all, says Bob Burg, this is why people will buy from you. How do you become one of these esteemed people? By encouraging people to talk about themselves. By being the first one to do the referring in a relationship. And, by using Burg?s easy-to-apply strategies for attracting and qualifying prospects, getting first appointments and following through. Burg constantly reminds us that if you help others selflessly, you will reap the benefits. In fact, he argues many of his points long after you are nodding your head in agreement, but the points are usually well worth making. If you want to become a high-powered networker rather than an occasional networker, we recommend this book to you.
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02/11/2007: This was a good book with a lot of good ideas. It was an easy read as well. If you are in sales, it is well worth your time. He gives you a lot of resources (web sites and books) throughout the book. I was a bit disappointed when checking them out. Some of the web sites didn't work and others are just sites offering you products, usually pretty pricey. It is hard to invest hundreds of dollars on a product without knowing more about it. I haven't checked out any of the books yet so they may of more help.