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This fourth edition of the classic book, Health Behavior and Health Education: Theory, Research, and Practice provides a comprehensive, highly accessible, and in-depth analysis of health behavior theories that are most relevant to health education. This essential resource includes the most current information on theory, research, and practice at individual, interpersonal, and community and group levels. This edition includes substantial new content on current and emerging theories of health communication, e-health, culturally diverse communities, health promotion, the impact of stress, the importance of networks and community, social marketing, and evaluation.
Analysis of variety of hlth behavior theories & application to hlth education & approach for influencing hlth behavior.
Offers current information on developments in health behavior theory, research, and practice, drawing on fields such as cognitive and organization psychology, marketing, and communications to explain diverse factors affecting health behavior and exploring the individual, interpersonal, and group or community levels. This revised edition includes information on making health behavior theory useful in populations with varied sociodemographic and cultural backgrounds. For graduate students and professionals in health promotion. Annotation c. by Book News, Inc., Portland, Or.
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