Web Redesign: Workflow that Works (Voices That Matter Series) by Kelly Goto, Emily Cotler

From Barnes & Noble

The Barnes & Noble Review
It’s a rare web designer who gets to build from scratch these days. You have to build on what’s already there -- and do it more rapidly and at lower cost than ever. Web ReDesign 2.0 will help you meet that challenge.

Kelly Goto and Emily Cotler cover every facet of your redesign project: project definition, site structure, technical specifications, visual design, usability, production, testing, QA, launch, maintenance, and more.

There are plenty of examples and checklists, drawn from the authors’ immense experience (Goto redesigned Adobe.com and WebEx.com, to name just two high-profile projects). This is real stuff: when to invoice, how to avoid scope creep, how to audit existing content, what to include in your production style guide and graphic templates. “Indispensable” doesn’t begin to do justice to it. Bill Camarda, from the January 2005 Read Only

From the Publisher

If anything, this volume's premise—that the business of Web design is one of constant change-has only proven truer over time. So much so, in fact, that the 12-month design cycles cited in the last edition have shrunk to 6 or even 3 months today. Which is why, more than ever, you need a smart, practical guide that demonstrates how to plan, budget, organize, and manage your Web redesign - or even you initial design - projects from conceptualization to launch. This volume delivers! In these pages Web designer extraordinaire Kelly Goto and coauthor Emily Cotler have distilled their real-world experience into a sound approach to Web redesign workflow that is as much about business priorities as it is about good design. By focusing on where these priorities intersect, Kelly and Emily get straight to the heart of the matter. Each chapter includes a case study that illustrates a key step in the process, and you'll find a plethora of forms, checklists, and worksheets that help you put knowledge into action.This is an AIGA Design Press book published under Peachpit's New Riders imprint in partnership with AIGA.

Details from Seller

• ISBN: 0735714339
• Publisher: Peachpit Press
• Pub. Date: December 2004
• Condition:

Comments from the Seller: Absolutely Brand New & In Stock. 100% 30-Day Money Back. Direct from our warehouse. 5+ million customers served-In business since 1997. Happy Customers is Our #1 Goal. Toll Free Support. 4 to 14 business day Delivery Time by US Post Office.

• Table of Contents

Table of Contents