Strategic Electronic Marketing: Managing E-Business by Brad Kleindl
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- ISBN: 032417893X
- Publisher: Cengage Learning
- Pub. Date: September 2002
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Synopsis
Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business marketing techniques are fundamentally changing the traditional marketing process. Use this text to prepare students for careers in a rapidly changing environment of dot-com and brick and mortar strategies; non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. This text is suitable for both undergraduate and graduate level courses in e-commerce.
Biography
Brad A. Kleindl. Ph.D. is Dean of The Robert W. Plaster College of Business Administration at Missouri Southern State University. He has taught courses in marketing, international business, entrepreneurship, and Internet marketing and has presented at conferences and industry meetings across the U.S., Europe, Africa, and Asia. In the Spring of 2003, Dr. Kleindl was a Senior Fulbright Scholar in South Africa lecturing on Internet marketing, e-business, and e-commerce.
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