| Acknowledgments | xi |
| Chapter 1 | So You Think You Want to Be a Caterer? | 1 |
| Do You Have What It Takes? | 2 |
| Opportunities in Catering | 3 |
| Hotels | 3 |
| Airlines | 3 |
| Private Parties | 4 |
| Local Markets and Stores | 4 |
| Special Events | 4 |
| Does It Pay to Go to Cooking School? | 5 |
| Apprenticeships: Learning by Doing | 6 |
| Learning from the Mistakes of Others | 6 |
| Learning from Your Own Mistakes | 7 |
| Getting Organized | 8 |
| Leaving the Security of a Job | 9 |
| How This Book Is Organized | 10 |
| Chapter 2 | Working Out of Your Home | 11 |
| Setting Up an Office | 13 |
| Training Family and Friends to Take You Seriously | 16 |
| Employing Family Members | 17 |
| Complying with City Ordinances | 18 |
| Working with Your Local Health Department | 19 |
| Sharing a Kitchen | 20 |
| Renting a Kitchen on a Per-Day Basis | 22 |
| Outfitting Your Kitchen | 22 |
| Smallwares and Utensils | 24 |
| Finding Used Equipment | 24 |
| What to Look for in a Good Knife | 24 |
| Setting Up Your Pantry | 25 |
| Transportation | 25 |
| Establishing Relationships with Wholesale Purveyors | 26 |
| Your Next Step | 27 |
| Chapter 3 | Writing a Business Plan | 29 |
| How to Structure Your Business | 30 |
| Writing a Business Plan | 32 |
| Step 1 | Writing the Summary Statement | 33 |
| Step 2 | Defining Your Niche | 34 |
| Step 3 | Drawing Your Organizational Chart | 35 |
| Step 4 | Describing Company Management and Operation | 37 |
| Step 5 | Your Marketing Plan | 40 |
| Step 6 | Creating a Menu | 41 |
| Step 7 | Crunching the Numbers | 44 |
| Step 8 | Projections for the Future | 46 |
| Business Books, Software, Videos, and On-line Resources | 48 |
| Chapter 4 | The Legal Aspects of Your Catering Business | 51 |
| Why You Need a Good Attorney | 51 |
| Insurance: Can't Live with the Premiums, Can't Live with the Risk | 52 |
| Start-Up Coverage | 53 |
| Product Liability Insurance | 53 |
| Public Liability Insurance | 53 |
| Workers' Compensation Insurance | 54 |
| Written Agreements and Contracts | 54 |
| Working with Subcontractors or Suppliers | 56 |
| Employees | 56 |
| Hiring Versus Leasing Employees | 57 |
| Employees Versus Independent Contractors | 64 |
| Labor Practices | 64 |
| Applications/Job Interviews | 65 |
| Job Descriptions/Policy Manuals | 66 |
| Becoming a Great Manager Booklist | 70 |
| Chapter 5 | Setting Prices, Estimating Quantities, and Writing Proposals | 71 |
| How to Price Your First Menus | 71 |
| Calculating Your Kitchen Labor | 80 |
| How to Estimate the Right Food Quantities | 80 |
| The Age-Group of the Guests | 81 |
| The Guests' Lifestyle | 81 |
| The Style of the Party | 81 |
| The Time of the Party | 81 |
| The Nature of the Party | 82 |
| Clients' Concern about Running Out of Food | 82 |
| Quoting Other Party Costs | 83 |
| Estimating Wait Staff | 83 |
| Disposables | 83 |
| Floral, Decor, and Subcontractors' Services | 85 |
| The Art of Bidding and Writing a Proposal | 85 |
| How to Stay Profitable When You're Working with a Fixed Price | 90 |
| Closing the Deal | 90 |
| From Computer Software to the Internet: High-Tech Help for Caterers | 97 |
| Chapter 6 | Sales and Marketing | 99 |
| Sell, Sell, Sell | 100 |
| Defining Your Niche | 101 |
| Social Catering | 101 |
| Corporate Catering | 103 |
| Community Affairs | 103 |
| Choosing a Name and Logo | 104 |
| Designing Promotional Pieces | 106 |
| Making Your Menus Part of Your Marketing Program | 108 |
| Standing Out from the Crowd | 110 |
| Keeping a Portfolio | 111 |
| Putting Together a Promotional Kit | 113 |
| Drumming Up Business | 116 |
| Twenty-five Do-It-Yourself Marketing and Sales Tips | 117 |
| Getting Referrals and Repeat Business | 118 |
| Advertising | 119 |
| Tracking Your Success | 120 |
| Inexpensive Pamphlets from the Small Business Administration | 121 |
| Chapter 7 | Crunching the Numbers | 123 |
| Making Good Use of Your Accountant | 124 |
| Accounting Systems | 129 |
| Buying Computers and Software | 131 |
| Invoicing | 132 |
| The Artist Versus the Businessperson: Why So Many Caterers Fail | 133 |
| Chapter 8 | Setting the Stage for a Successful Party | 135 |
| Before the Party | 135 |
| Organizing Your Time and the Party Setup | 137 |
| The Menu and Start-up | 139 |
| Scheduling Staff and Assistants | 143 |
| Arranging Transportation and Packing Out Your Party | 145 |
| Getting Down to the Wire | 151 |
| Chapter 9 | Pulling It Off with Ease | 153 |
| The Day of the Party | 153 |
| Getting to the Party | 156 |
| Arriving at the Party Site | 157 |
| Winding Down: Why Your Party Has to End on Time | 159 |
| Report Cards from Staff and Clients | 159 |
| How a Staff Report Works | 161 |
| The Day After | 164 |
| Two Days Later | 166 |
| Three Days Later | 167 |
| Two Weeks Later | 168 |
| Chapter 10 | Solving Problems | 171 |
| Chapter 11 | Catering Menus and Quantity Recipes | 183 |
| Catering Menus | 184 |
| Baby Shower Buffet Lunch Recipes | 186 |
| Business Lunch Recipes | 191 |
| Traditional Holiday Dinner Recipes | 199 |
| Hors d'Oeuvres Cocktail Party Recipes | 206 |
| Elegant Garden Wedding Recipes | 211 |
| Appendix | 217 |
| Culinary Schooling/Education | 217 |
| Recommended Reading | 220 |
| Trade Shows | 224 |
| Professional Organizations | 226 |
| Suggested Seminars | 228 |
| Index | 231 |
| About the Author | 241 |