e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online by Scott Fox

From the Publisher

Want to attract more customers today, keep them tomorrow, and make far more money? You need killer new marketing techniques to attract and engage customers online better than ever before!

e-Riches 2.0 will show you examples of how to rethink and remake everything you do online-without missing a day of business-from simple yet powerful changes to your website's design to the inexpensive strategies that drive today's online sales success stories to the top.

Entrepreneur and Internet success consultant to the stars, Scott Fox revolutionized the e-marketing world with his best-selling book Internet Riches, and he hasn't stopped since, maximizing online opportunities like social networking, podcasting, blogging, Facebook, freeminums, Twitter, RSS, and much more.

Whether you're a bricks-and-mortar business new to online marketing or a full-fledged e-business in search of a huge burst in sales, buzz, and lasting customer relationships, e-Riches 2.0 offers practical guidance to the latest generation of tools, techniques, and proven approaches for winning the war for customers!

Publishers Weekly

Fox (Internet Riches), an e-business success coach (who lists Bill O'Reilly and Larry King among his client list), offers a beginner's guide to harnessing the Internet to help grow business. He presents succinct advice on how to attract customers online, arguing that marketing is no longer a series of one-way blasts at consumers but a two-way communications system, and that an increasingly personal approach is expected from online business; he urges marketers not to waste energy trying to get customers to their own Web sites, but to get online and find customers where they are already hanging out. He explains the best ways to utilize e-mail lists and newsletters, RSS feeds, online viral marketing, social networking (Facebook, LinkedIn), microblogging (Twitter), online video and radio/podcasts, tele-seminars and webinars, search engine keyword advertising and affiliate program advertising. Interviews with specialists and real-life examples round out the lessons. The book is aimed at absolute newbies, so while experienced Internet users may find this too basic, it will be a godsend to those who are intimidated by the digital revolution. (June)

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• Table of Contents

Table of Contents