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Total Relationship Marketing by Evert Gummesson
Paperback - REV
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Audience: Executive courses in Marketing Management/Strategy, Relationship Marketing, Customer Services, Marketing Communications at final year undergraduate and MBA; General ... More
- Online price: $52.95Member price: $47.65(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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Total Relationship Marketing : From the 4PS of Traditional Marketing Management to the 30RS of the New Marketing Paradigm by Evert Gummesson
Paperback
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Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of ... More
- Online price: $47.95Member price: $43.15(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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Total Relationship Marketing : Marketing Management, Relationship Strategy ,CRM, and a New Dominant Logic for the Value-Creating Network Economy by Evert Gummesson
Paperback
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This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted and ... More
- Online price: $52.95Member price: $47.65(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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Total Quality Management (TQM) : A Model for the Sustainability of Projects and Programs in Africa by John Morfaw
Paperback - Revised
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This book accentuates the relationship between Total Quality Management and Project Management and other contemporary management concepts. This book gives an exploratory ... More
- List price: $29.95Online price: $23.96Member price: $21.56(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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Aesthetics in Marketing by Rajat K Baisya, G. Ganesh Das
Paperback
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Aesthetics is a term most used in the context of visual beauty. This book attempts to define aesthetics by broadening the understanding of the elements it is composed of. It ... More
- Online price: $32.95Member price: $29.65(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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6.
Fundamentals of Customer-Focused Management : Competing through Service by Joby John
Hardcover
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Provides a thorough understanding of what it takes for a firm to become and remain customer-focused and for managers to learn the service orientation. More
- Online price: $75.00Member price: $60.00(Save 20%)Limited Time Offer! Everyone receives the Member Price on books.
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The Relationship Manager : The Next Generation of Project Management by Tony Davis, Richard Pharro
Hardcover
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Traditionally, project managers have been allocated a project and their role has been to deliver on time, to quality standards and within budget. With hindsight the client ... More
- Online price: $120.00Member price: $96.00(Save 20%)Limited Time Offer! Everyone receives the Member Price on books.
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Contemporary Sales Force Management by William Winston, Tony Carter
Hardcover
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By analyzing and monitoring current trends in the marketplace, Contemporary Sales Force Management helps sales managers align resources and strategic efforts to gain an edge ... More
- Online price: $100.00Member price: $80.00(Save 20%)Limited Time Offer! Everyone receives the Member Price on books.
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Total Health and Safety for Health Care Facilities by Linda F. Chaff, Aha
Paperback
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A new book, published by AHA Press and prepared in cooperation with the Joint Commission Resources, a subsidiary of the Joint Commission on Accreditation of Healthcare ... More
- Online price: $160.00Member price: $144.00(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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Superior Customer Service by Bill Stull, Donna Crow
Textbook Paperback - New Edition
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Today's customer service encompasses much more than just point-of-sale activities. This book introduces readers to the new concept of total customer service, applying it to ... More
- List price: $44.95Online price: $40.56Member price: $36.51(Save 18%)Limited Time Offer! Everyone receives the Member Price on books.
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