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Best Practices : Ideas and Insights from the World's Foremost Business Thinkers by Rosabeth Moss Kanter (Introduction) , Robert Heller, Tom Brown
Paperback
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Best Practice puts the expertise and insight of the world's business thought leaders in your hands. Drawing from the rich database of resources, information, and cutting-edge ... More
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The Truth About Creating Brands People Love by Brian D. Till, Donna Heckler
Paperback
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Branding secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing brand meaning • The truth about brands as ... More
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Cutting Edge Advertising : How to Create the World's Best Print for Brands in the 21st Century by Jim Aitchison, Jim Atchison, Neil French-Blake (Foreword by)
Paperback - Older Edition
This is the first step-by-step guide to creating cutting-edge print ads, covering everything from how advertising works, how brand-building methodologies are changing, how to ... More
4.
Strategic Brand Communication Campaigns by Don E. Schultz, Beth Barnes, Beth E. Barnes, Beth E. Barnes
Textbook Hardcover - 5th Edition
In the marketplace of the 21st century, the critical form of customer communication will be broader than advertising and promotional messages. Customers have relationships ... More
5.
Public Relations Best Practices - Industry Insiders Offer Proven Tips for the Most Effective Communications Strategies by Aspatore Books Staff
Paperback
Inside the Minds: Public Relations Best Practices is an authoritative, insider's perspective on the ins and outs of public relations today and the future of the industry on a ... More
6.
One Hundred New Greatest Corporate Ads by Fred C. Poppe
Hardcover
Corporate advertising does more than sell a company's products or stock - it builds brand awareness, improves company morale, impresses legislators, and can even influence the ... More
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