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Five Most Important Questions You Will Ever Ask About Your Organization by Leader to Leader Institute (Formerly The Drucker Foundation) (Editor) , Peter F. Drucker, Drucker Foundation (Editor) , Philip Kotler (With) , Frances Hesselbein (With)
Paperback
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With Peter Drucker s five essential questions and the help of five of today s thought leaders, this little book will challenge readers to take a close look at the very heart ... More
- List price: $14.95Online price: $11.96Member price: $10.76(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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2.
Marketing Management by Philip Kotler, Kevin Keller
Textbook Hardcover - New Edition
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Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered ... More
- List price: $190.67Online price: $166.07Member price: $149.47(Save 21%)Limited Time Offer! Everyone receives the Member Price on books.
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3.
A Framework for Marketing Management by Philip Kotler, Kevin Keller
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Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current ... More
- List price: $132.00Online price: $118.28Member price: $106.45(Save 19%)Limited Time Offer! Everyone receives the Member Price on books.
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4.
Principles of Marketing by Philip Kotler, Gary Armstrong
Hardcover - New Edition
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Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern ... More
- Online price: $198.67Member price: $158.93(Save 20%)Limited Time Offer! Everyone receives the Member Price on books.
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5.
Marketing : An Introduction by Gary Armstrong, Philip Kotler
Textbook Paperback - New Edition
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The sixth edition of this text/CD-ROM package reflects the latest thinking in areas such as relationship marketing, communication technologies, value-delivery networks, global ... More
- List price: $164.80Online price: $143.37Member price: $129.04(Save 21%)Limited Time Offer! Everyone receives the Member Price on books.
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6.
Up and Out of Poverty : The Social Marketing Solution by Philip Kotler, Nancy R. Lee
Hardcover
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“Philip Kotler, pioneer in social marketing, and Nancy Lee bring their incisive thinking and pragmatic approach to the problems of behavior change at the bottom of the ... More
eBook- List price: $34.99Online price: $33.24Member price: $29.91(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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7.
Marketing : An Introduction and MyMarketingLab Package by Gary Armstrong, Philip Kotler
Textbook Paperback - New Edition
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This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on ... More
- List price: $171.47Online price: $149.35Member price: $134.41(Save 21%)Limited Time Offer! Everyone receives the Member Price on books.
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8.
Management Lessons from Mayo Clinic : Inside One of the World's Most Admired Service Organizations by Leonard Berry, Kent Seltman
Hardcover
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Prescriptions for Service Success Quite possibly the most important management book to appear in more than a decade essential reading for the leaders of any type of ... More
- List price: $27.95Online price: $22.36Member price: $20.12(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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9.
Strategic Marketing for Health Care Organizations : Building a Customer-Driven Health System by Philip Kotler, Robert J. Stevens, Joel Shalowitz
Hardcover - New Edition
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About the Author: Philip Kotler is the S.C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management and the ... More
- Online price: $90.00Member price: $72.00(Save 20%)Limited Time Offer! Everyone receives the Member Price on books.
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10.
According to Kotler : The World's Foremost Authority on Marketing Answers Your Questions by Philip Kotler
Paperback
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Over the years, world-renowned marketing guru Philip Kotler has been asked thousands of questions by clients, students, business audiences, and journalists. Now in one quick ... More
- List price: $17.95Online price: $17.05Member price: $15.34(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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