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Value-Added Public Relations : The Secret Weapon of Integrated Marketing by Thomas L. Harris
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Marketers who inform their customers gain credibility for all of their communications messages. That's why public relations is the secret weapon of integrated marketing ... More
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Value-Added Public Relations : The Secret Weapon of Integrated Marketing by Thomas L. Harris, Philip Kotler (Foreword by)
Hardcover
Marketers who inform their customers gain credibility for all of their communications messages. That's why public relations is the secret weapon of integrated marketing ... More
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