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There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical ... More
Textbook Other Format - New Edition
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A textbook providing instructions on the purposes and processes of focus group research, addressing broad issues; planning the study; developing a questioning route; ... More
Textbook Paperback - New Edition
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Focus groups as a qualitative methods, linking focus groups & surveys, planning & research design, etc. More
Textbook Hardcover - Third Edition
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With nearly two-thirds of the contributors and 16 of 44 chapter topics new to this third edition, this handbook on qualitative research methodologies in the humanities and the ... More
Hardcover
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A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future Social Media. You've heard ... More
Textbook Paperback - REV
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This text offers a brief but comprehensive overview of qualitative research that balances the practicalities of conducting research and the theory and debates that keep ... More
Textbook Hardcover - REV
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Incl. an expanded group of exercises & examples covering a broad base of subjects, emerging importance of focus groups. More
Textbook Paperback - Second Edition
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Thoroughly updated and revised, the Second Edition of Group Dynamics for Teams provides a clear and concise overview of the basic psychological concepts of group dynamics and ... More
Textbook Paperback - REV
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"The best feature of this book is its balanced combination of theory and practice. . . . Considering its size, clarity, affordability, and the scope of the information it ... More
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A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future Social Media. You've heard ... More
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