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1.

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Customers by Yvonne Trainer

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  • ISBN-13: 9780864920362
  • Pub. Date: January 1983

The idea of being a customer or observing customers forms the basis of these poems which range from a child's perspective to descriptions of daily life.  More

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    Raving Fans : A Revolutionary Approach to Customer Service by Ken Blanchard, Sheldon Bowles, Sheldon M. Bowles (With) , Harvey MacKay (Foreword by)

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    • ISBN-13: 9780688123161
    • Sales Rank: 3,622
    • Pub. Date: May 1993

    Written in the parable style of The One Minute Manager by its co-author, Raving Fans uses a brilliantly simple and charming story to teach how to define a vision, learn what a ...  More

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    The New Gold Standard : 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company by Joseph A. Michelli

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    • ISBN-13: 9780071548335
    • Sales Rank: 6,613
    • Pub. Date: June 2008

    Discover the secrets of world-class leadership! When it comes to refined service and exquisite hospitality, one name stands high above the rest The Ritz-Carlton Hotel Company. ...  More

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    4.

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    Crossing the Chasm : Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore

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    • ISBN-13: 9780060517120
    • Sales Rank: 9,696
    • Pub. Date: September 2002

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to ...  More

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    5.

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    How to Become a Rainmaker : The Rules for Getting and Keeping Customers and Clients by Jeffrey J. Fox

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    • ISBN-13: 9780786865956
    • Sales Rank: 13,111
    • Pub. Date: May 2000

    A rainmaker is someone who knows how to sell whatever the product. Jeffrey Fox is a rainmaker who knows sales from the inside out and knows how to talk about it. In his ...  More

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    The Nordstrom Way to Customer Service Excellence : A Handbook for Implementing Great Service in Your Organization: Includes Training Activities and Resources by Patrick D. McCarthy, Robert Spector

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    • ISBN-13: 9780471702863
    • Sales Rank: 19,122
    • Pub. Date: February 2005

    In a guide including training activities and resources, Spector (a business writer) and McCarthy (who was a top Nordstrom's salesman for many years) trace this successful ...  More

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    7.

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    The Big Book of Customer Service Training Games by Peggy Carlaw, Vasudha Kathleen Deming, Vasudha Deming

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    • ISBN-13: 9780070779747
    • Sales Rank: 30,037
    • Pub. Date: September 1998

    Supervisors and trainers turn your customer service reps into your company's biggest asset! Because they're out there dealing with the public, frontline workers such as ...  More

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    8.

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    The Discipline of Market Leaders : Choose Your Customers, Narrow Your Focus, Dominate Your Market by Michael Treacy, Fred Wiersema

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    • ISBN-13: 9780201407198
    • Sales Rank: 28,559
    • Pub. Date: January 1997

    The authors thesis is deceptively simple: that successful organizations the market leaders excel at delivering one type of value to their chosen customers. The key is focus. ...  More

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    9.

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    Customers for Life : How to Turn That One-Time Buyer into a Lifetime Customer by Carl Sewell, Paul B. Brown

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    • ISBN-13: 9780385504454
    • Sales Rank: 34,999
    • Pub. Date: November 2002

    In this completely revised and updated edition of the customer service classic (more than 600,000 copies sold), Carl Sewell enhances his time-tested advice with fresh ideas ...  More

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    10.

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    How to Design a Great Customer Experience by Fred Wiersema

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    • ISBN-13: 9780137060221
    • Sales Rank: 32,020
    • Pub. Date: October 2009

    Business strategist and New York Times bestselling author Fred Wiersema presents his latest insights and advice on achieving customer intimacy in a series of new, practical, ...  More

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    11.

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    Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless : How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know by Jeffrey Gitomer

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    • ISBN-13: 9781885167309
    • Sales Rank: 36,983
    • Pub. Date: January 1998

    Nationally syndicated columnist and sales trainer, Jeffrey Gitomer shows you how to convert satisfied customers into loyal customers.  More

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    12.

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    I Love You More Than My Dog : Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad by Jeanne Bliss

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    • ISBN-13: 9781591842958
    • Sales Rank: 34,626
    • Pub. Date: October 2009

    ""believe in this book!"-from the Foreword by Colleen Barrett, president emeritus, Southwest Airlines What makes the difference between having customers who like you and ...  More

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    13.

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    What the Customer Wants You to Know : How Everybody Needs to Think Differently about Sales by Ram Charan

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    • ISBN-13: 9781591841654
    • Sales Rank: 15,732
    • Pub. Date: December 2007

    Ram Charan, who has gained fame for clarifying and simplifying difficult business problems and who is the bestselling author of What the CEO Wants You to Know, teaches you how ...  More

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    14.

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    Exceptional Service, Exceptional Profit : The Secrets of Building a Five-Star Customer Service Organization by Leonardo Inghilleri, Micah Solomon, Horst Schulze (Foreword by)

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    • ISBN-13: 9780814415382
    • Sales Rank: 32,311
    • Pub. Date: April 2010

    Note: Save on Pre-Orders: We've added an extra 5% discount to thousands of pre-order titles online. Order today and take advantage of the savings! See Details

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      Permission Marketing : Turning Strangers into Friends and Friends into Customers by Seth Godin, Don Peppers (Adapted by) , Don Peppers (Foreword by)

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      • ISBN-13: 9780684856360
      • Sales Rank: 42,311
      • Pub. Date: January 1999

      Seth Godin, vice president of direct marketing at Yahoo!, argues that advertising is no longer the most effective way to reach and retain customers. His advice? "Permission ...  More

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      Thank God It's Monday! : How to Create a Workplace You and Your Customers Love by Roxanne Emmerich

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      • ISBN-13: 9780138158057
      • Sales Rank: 28,232
      • Pub. Date: April 2009

      Today’s #1 Secret of Profitability and Performance “Thank God Roxanne is willing to share her special mix of motivation and proven methods to supercharge your ...  More

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      17.

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      Complaint is a Gift : Recovering Customer Loyalty When Things Go Wrong by Janelle Barlow, Claus Moller, Tony Hsieh (Foreword by)

      Paperback - 2nd Revised, Expanded ed.

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      • ISBN-13: 9781576755822
      • Sales Rank: 41,794
      • Pub. Date: August 2008

      The first edition introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried, but are instead valuable pieces of feedback. ...  More

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      18.

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      Perfect Phrases for Customer Service : Hundreds of Tools, Techniques, and Scripts for Handling Any Situation by Robert Bacal

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      • ISBN-13: 9780071444538
      • Sales Rank: 39,706
      • Pub. Date: January 2005

      HOW TO SAY THE RIGHT THING AT THE RIGHT TIME Every manager and employee has heard the phrase "The customer is always right." But let's face it. Sometimes the customer is ...  More

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      19.

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      Human Sigma : Managing the Employee - Customer Encounter by John H. Fleming, Jim Asplund

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      • ISBN-13: 9781595620163
      • Sales Rank: 54,329
      • Pub. Date: October 2007

      The groundbreaking methodology Six Sigma changed the face of manufacturing quality. Now, HumanSigma is poised to do the same for sales and service. In the face of widespread ...  More

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      20.

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      Hug Your Customers : The Proven Way to Personalize Sales and Achieve Astounding Results by Jack Mitchell

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      • ISBN-13: 9781401300340
      • Sales Rank: 57,648
      • Pub. Date: June 2003

      UG YOUR CUSTOMERS is about customer service and how Jack Mitchell has practiced it by extending “hugs” -- unexpected extras, from knowing each customers name, along with their ...  More

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      21.

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      Call Center Management on Fast Forward : Succeeding in Today's Dynamic Customer Contact Environment by Brad Cleveland

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      • ISBN-13: 9781932558067
      • Sales Rank: 26,846
      • Pub. Date: November 2006

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      22.

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      Stop Acting Like a Seller and Start Thinking Like a Buyer : Improve Sales Effectiveness by Helping Customers Buy by Jerry Acuff, Wally Wood (With)

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      • ISBN-13: 9780470068342
      • Sales Rank: 43,995
      • Pub. Date: March 2007

      Praise for stop acting like a seller and Start Thinking Like a Buyer " Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches you emphatically that ' ...  More

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      23.

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      Customer Service Training 101 : Quick and Easy Techniques That Get Great Results by Renee Evenson

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      • ISBN-13: 9780814472903
      • Sales Rank: 45,731
      • Pub. Date: September 2005

      Evenson, a customer service management professional, provides step-by-step lessons and worksheets that can be adapted for any business and for learners of any experience level. ...  More

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      24.

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      Unleashing Excellence : The Complete Guide to Ultimate Customer Service by Dennis Snow

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      • ISBN-13: 9780470503805
      • Sales Rank: 55,204
      • Pub. Date: November 2009

      A step-by-step guide to designing and implementing an amazing customer service culture In today’s competitive business environment, keeping customers happy is the key ...  More

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      Chief Customer Officer : Getting Past Lip Service to Passionate Action by Jeanne Bliss

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      • ISBN-13: 9780787980948
      • Sales Rank: 56,303
      • Pub. Date: March 2006

      Drawing on her first-hand experience at top companies as diverse as Lands End and Microsoft, Jeanne Bliss explains why even great corporations can drift to delivering ...  More

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      26.

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      Secret Service : Hidden Systems That Deliver Unforgettable Customer Service by John R. DiJulius

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      • ISBN-13: 9780814471715
      • Sales Rank: 57,670
      • Pub. Date: November 2002

      An award-winning salon owner and expert marketer passes along the concepts and practices that create loyal repeat customers in any business including having superb "front line" ...  More

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      27.

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      Whats the Secret To Being a World-Class Customer Service Company by John R. DiJulius

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      • ISBN-13: 9780470196120
      • Sales Rank: 57,896
      • Pub. Date: May 2008

      What's the Secrets? gives you an inside look at the world-class customer service strategies at today?s some of today?s best companies. You'll learn how companies like Disney, ...  More

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      28.

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      Secrets of Social Media Marketing : How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! by Paul Gillin

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      • ISBN-13: 9781884956850
      • Sales Rank: 69,434
      • Pub. Date: November 2008

      Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has ...  More

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      Creating Competitive Advantage : Give Customers a Reason to Choose You Over Your Competitors by Jaynie L. Smith, William Flanagan (With)

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      • ISBN-13: 9780385517096
      • Sales Rank: 16,061
      • Pub. Date: April 2006

      Why should I do business with you and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider if you cannot answer this question, you ...  More

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      30.

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      The Mind of the Customer : How the World's Leading Sales Forces Accelerate Their Customers' Success by Richard Hodge, Lou Schachter

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      • ISBN-13: 9780071470278
      • Sales Rank: 71,587
      • Pub. Date: February 2006

      Be passionate about the customer s business results. Know their competitors, problems, issues, and needs. Foresee future needs. Keep commitments. Follow up ruthlessly. Be a ...  More

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      31.

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      Care Packages for Your Customers by Barbara A. Glanz

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      • ISBN-13: 9781615558766
      • Sales Rank: 71,971
      • Pub. Date: March 2007

      Note: This is a bargain book and quantities are limited. Bargain books are new but may have slight markings from the publisher and/or stickers showing their discounted price. More about bargain books

      Are you building enough customer loyalty in your organization? Care Packages for Your Customers gives you 52 proven, actionable ideas for providing extraordinary service, ...  More

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        The Ultimate Question : Driving Good Profits and True Growth by Fred Reichheld

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        • ISBN-13: 9781591397830
        • Sales Rank: 11,294
        • Pub. Date: March 2006

        One Question Can Determine Your Business’s Future. Do You Know the Answer? CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their ...  More

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        Innovator's Dilemma : The Revolutionary Book That will Change the Way You Do Business by Clayton M. Christensen

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        • ISBN-13: 9780060521998
        • Sales Rank: 9,306
        • Pub. Date: January 2003

        In this revolutionary bestseller, Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership or worse, ...  More

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        Customer Service For Dummies by Karen Leland, Keith Bailey

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        • ISBN-13: 9780471768692
        • Sales Rank: 81,472
        • Pub. Date: May 2006

        Customer Service For Dummies , Third Edition integrates the unbeatable information from Customer Service For Dummies and Online Customer Service For Dummies to form an all-in- ...  More

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        Positively Outrageous Service : How to Delight and Astound Your Customers and Win Them for Life by T. scott Gross

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        • ISBN-13: 9780793188239
        • Sales Rank: 81,680
        • Pub. Date: September 2004

        In today's tough economy, cutting prices and providing good service aren't enough. To be truly successful, innovative businesspeople must learn the art of Positively ...  More

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        Customers for Life : How to Turn That One-Time Buyer into a Lifetime Customer by Carl Sewell, Paul B. Brown

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        • ISBN-13: 9780307567314
        • Sales Rank: 82,458
        • Pub. Date: July 2009

        In this completely revised and updated edition of the customer service classic (more than 600,000 copies sold), Carl Sewell enhances his time-tested advice with fresh ideas ...  More

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        Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore

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        • ISBN-13: 9780060502195
        • Sales Rank: 82,499
        • Pub. Date: November 2001

        Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to ...  More

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        Exceeding Customer Expectations : What Enterprise, America's #1 Car Rental Company, Can Teach You about Creating Lifetime Customers by Kirk Kazanjian, Andrew C. Taylor (Foreword by)

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        • ISBN-13: 9780385518321
        • Sales Rank: 83,856
        • Pub. Date: January 2007

        What s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation s #1 car rental company, ...  More

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        Flip the Funnel : How to Use Existing Customers to Gain New Ones by Joseph Jaffe

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        • ISBN-13: 9780470487853
        • Sales Rank: 86,774
        • Pub. Date: February 2010

        Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any ...  More

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        40.

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        Little Red Book of Selling : The 12.5 Principles of Sales Greatness: How to Make Sales Forever by Jeffrey Gitomer

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        • ISBN-13: 9781885167606
        • Sales Rank: 3,078
        • Pub. Date: September 2004

        Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help ...  More

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        41.

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        Be Our Guest : Perfecting The Art of Customer Service by Ted Kinni, Michael D. Eisner, Michael D. Eisner (Foreword by)

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        • ISBN-13: 9780786853946
        • Sales Rank: 16,797
        • Pub. Date: April 2003

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        Jeffrey Gitomer's Little Teal Book of Trust : How to Earn It, Grow It, and Keep It to Become a Trusted Advisor in Sales, Business, & Life (Jeffrey Gitomer's Little Books Series) by Jeffery Gitomer

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        • ISBN-13: 9780137154104
        • Sales Rank: 21,453
        • Pub. Date: December 2008

        Trust is a combination of the value that others perceive in you, and their willingness to harmonize with and accept your advice to help them succeed. It's people seeking and ...  More

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        43.

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        Let's Get Real or Let's Not Play : Transforming the Buyer/Seller Relationship by Mahan Khalsa, Randy Illig, Stephen R. Covey (Introduction)

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        • ISBN-13: 9781591842262
        • Sales Rank: 18,537
        • Pub. Date: October 2008

        The new way to transform a sales culture with clarity, authenticity, and emotional intelligence . Too often, the sales process is all about fear. Customers are afraid that ...  More

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        Thank God It's Monday! : How to Create a Workplace You and Your Customers Love by Roxanne Emmerich

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        • ISBN-13: 9780768693485
        • Sales Rank: 74,665
        • Pub. Date: December 2009

        Today’s #1 Secret of Profitability and Performance “Thank God Roxanne is willing to share her special mix of motivation and proven methods to supercharge your ...  More

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        The New Rules of Marketing and PR : How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott

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        • ISBN-13: 9780470379288
        • Sales Rank: 7,325
        • Pub. Date: November 2008

        Totally updated with a new introduction and fresh insights on social media The Internet and social media have transformed the way companies communicate with consumers. The ...  More

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        Where Are the Customers' Yachts? : Or a Good Hard Look at Wall Street by Fred Schwed Jr., Peter Arno (Illustrator) , Jason Zweig (Introduction)

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        • ISBN-13: 9780471770893
        • Sales Rank: 8,369
        • Pub. Date: January 2006

        "Once I picked it up I did not put it down until I finished. . . . What Schwed has done is capture fully-in deceptively clean language-the lunacy at the heart of the ...  More

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        47.

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        The New Successful Large Account Management : Maintaining and Growing Your Most Important Assets -- Your Customers by Robert B. Miller, Tad Tuleja, Stephen E. Heiman, Tad Tuleja (With) , Patrick Thomas (Foreword by)

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        • ISBN-13: 9780446694667
        • Sales Rank: 25,696
        • Pub. Date: April 2005

        For the Accounts You Can't Afford to Lose The Strategies that Will Keep Your Customers Coming Back Whether your company has $50,000 or $5 million in sales, chances are that ...  More

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        Salesforce.com For Dummies by Tom Wong

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        • ISBN-13: 9780470318126
        • Sales Rank: 12,542
        • Pub. Date: August 2008

        Get up to speed on managing sales, marketing, and customer information Prospect with salesforce.com, manage sales teams, and improve sales productivity Let CRM expert Tom Wong ...  More

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        Management Lessons from Mayo Clinic : Inside One of the World's Most Admired Service Organizations by Leonard Berry, Kent Seltman

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        • ISBN-13: 9780071590730
        • Sales Rank: 14,620
        • Pub. Date: May 2008

        Prescriptions for Service Success Quite possibly the most important management book to appear in more than a decade essential reading for the leaders of any type of ...  More

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        Customer Mania! : It's Never Too Late to Build a Customer-Focused Company by Ken Blanchard, Jim Ballard, Fred Finch, Jim Ballard, Fred Finch

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        • ISBN-13: 9780743270281
        • Sales Rank: 102,900
        • Pub. Date: November 2004

        Customer service is the single most pressing problem for business managers and people in any service or sales operation, especially at the retail level. In fact, many experts ...  More

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        51.

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        Treat Me Like a Customer : Using Lessons from Work to Succeed in Life by Louis Upkins

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        • ISBN-13: 9780310395577
        • Sales Rank: 33,389
        • Pub. Date: January 2010

        Do you feel as though you’re doing everything right to provide for your family but sense a growing distance between you and those you love the most? According to ...  More

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        52.

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        Beyond Selling Value : A Proven Process to Avoid the Vendor Trap by Mark Shonka, Dan Kosch

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        • ISBN-13: 9780793154708
        • Sales Rank: 39,953
        • Pub. Date: September 2002

        Presents an approach to acquiring new customers that focuses on selling the overall value of a company's product rather than just negotiating price. The authors describe ...  More

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        53.

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        Stop Telling, Start Selling : How to Use Customer-Focused Dialogue to Close Sales by Linda Richardson, Linda Richardson

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        • ISBN-13: 9780070525580
        • Sales Rank: 34,034
        • Pub. Date: September 1997

        In just a few short years since its publication, Stop Telling, Start Selling has become a leading textbook for sales training, used by more than 150 of the world's leading ...  More

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        Web Analytics 2.0 : The Art of Online Accountability and Science of Customer Centricity by Avinash Kaushik

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        • ISBN-13: 9780470529393
        • Sales Rank: 22,681
        • Pub. Date: October 2009

        Analytics is vitally important, and no one explains it more elegantly, more simply, or more powerfully than Avinash Kaushik. Consider buying up all the copies of this book ...  More

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        Chocolates on the Pillow Aren't Enough : Reinventing the Customer Experience by Jonathan M. Tisch, Karl Weber (With)

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        • ISBN-13: 9780470404638
        • Sales Rank: 102,671
        • Pub. Date: March 2009

        Praise for Chocolates on the Pillow Aren't Enough "Jonathan recognizes that in today's Internet-fed, savvy-consumer world, it is the people-to-people connections, regardless ...  More

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        56.

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        Little Gold Book of Yes! Attitude : How to Find, Build and Keep a Yes! Attitude for a Lifetime of Success by Jeffrey Gitomer

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        • ISBN-13: 9780131986473
        • Sales Rank: 17,832
        • Pub. Date: December 2006

        Every business winner has one thing in common a YES! Attitude that s powerful enough to help them achieve the impossible! When you ve got a YES! Attitude, you assume ...  More

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        Delivering Knock Your Socks off Service by Inc. Performance Research Associates, John Bush (Illustrator)

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        • ISBN-13: 9780814473658
        • Sales Rank: 31,166
        • Pub. Date: October 2006

        Today’s customers are smarter and more demanding -- and with so many choices available, repeat business is at greater risk than ever before. The fourth edition of this ...  More

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        The Experience Economy : Work is Theatre & Every Business a Stage by B. Joseph Pine, James H. Gilmore

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        • ISBN-13: 9780875848198
        • Sales Rank: 31,575
        • Pub. Date: May 1999

        Pine and Gilmore posit that every business, whether on the Web or on Main Street, USA, must treat their operation as a stage for engaging customers like audience members. Like ...  More

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        59.

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        How to Win Customers and Keep Them for Life by Michael LeBoeuf

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        • ISBN-13: 9780425175019
        • Sales Rank: 108,500
        • Pub. Date: August 2000

        The "classic" business book from the author of Working Smart... Revised and updated for the Digital Age! Michael LeBoeuf, one of the nation's foremost business consultants, ...  More

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        Customer Service Skills for Success by Robert W Lucas

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        • ISBN-13: 9780073545448
        • Sales Rank: 103,968
        • Pub. Date: January 2008

        Customer Service, 4/e by Lucas features how-to topics for the customer service professional. It covers the concepts and skills needed for success in business careers, ...  More

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        The Customer Is Not Always Right : Hilarious and Horrific Tales of Customers Gone Wrong by A. J. Adams

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        • ISBN-13: 9780740785788
        • Sales Rank: 35,866
        • Pub. Date: October 2009

        Retailers, restaurants, and tech support providers believe service is king, but in The Customer Is Not Always Right, A.J. Adams proves that customers will do anything they can ...  More

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        62.

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        Behind the Cloud : The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry by Marc Benioff, Carlye Adler

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        • ISBN-13: 9780470521168
        • Sales Rank: 23,056
        • Pub. Date: October 2009

        How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, ...  More

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        Attracting Perfect Customers : The Power of Strategic Synchronicity by Stacey Hall, Jan Brogniez

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        • ISBN-13: 9781576751244
        • Sales Rank: 108,825
        • Pub. Date: October 2001

        Promoting "static synchronicity", this book introduces a revolutionary sales and marketing model where "like attracts like".  More

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        The Connectors : How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life by Maribeth Kuzmeski

        Hardcover

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        • ISBN-13: 9780470488188
        • Sales Rank: 24,468
        • Pub. Date: September 2009

        Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no matter what product or ...  More

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        Building Customer-Based Project Organizations by Jeffrey K. Pinto, Pinto, Pekka Rouhiainen

        Hardcover

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        • ISBN-13: 9780471385097
        • Sales Rank: 107,129
        • Pub. Date: April 2001

        ow do winning organizations such as General Electric, Ericsson, and Nokia use project management to reduce time to market, trim inventory and supplier costs, and minimize ...  More

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        Raving Fans : A Revolutionary Approach to Customer Service by Ken Blanchard, Kenneth Blanchard, Sheldon Bowles

        Other Format - Abridged, 2 CDs, 90 min.

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        • ISBN-13: 9780739309537
        • Sales Rank: 39,835
        • Pub. Date: January 2004

        Told in the parable style of The One Minute Manager , RAVING FANS uses a brilliantly simple and charming story to teach listeners how to define vision, learn what a customer ...  More