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Building Strong Brands by David A. Aaker
Hardcover
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As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker s pathbreaking book, Managing Brand ... More
- List price: $30.00Online price: $24.00Member price: $21.60(Save 27%)Limited Time Offer! Everyone receives the Member Price on books.
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2.
From Fargo to the World of Brands : My Story so Far by David Aaker
Hardcover
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David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands ... More
- Online price: $46.95Member price: $37.56(Save 20%)Limited Time Offer! Everyone receives the Member Price on books.
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3.
From Fargo to the World of Brands : My Story so Far by David Aaker
Paperback
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David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands ... More
- List price: $27.95Online price: $26.55Member price: $23.89(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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4.
Strategic Market Management by David A. Aaker
Textbook Paperback - Revised Edition
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Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets. Completely revised and updated, ... More
- List price: $92.75Online price: $65.95Member price: $59.36(Save 36%)Limited Time Offer! Everyone receives the Member Price on books.
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5.
Brand Leadership by David A. Aaker, Erich Joachimsthaler
Paperback
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America s leading consultant on branding returns with an instant classic: a top-to-bottom guide to taking and keeping the lead in the battle of the brands. More
- List price: $23.95Online price: $19.16Member price: $17.24(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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6.
Bereavement Ministry Program : A Comprehensive Guide for Churches by Jan Nelson, David Aaker
Ringbound
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Newly repackaged to meet the changing needs of parishes, this one-box solution equips ministry teams to help people process grief. Parish-proven and customizable for diverse ... More
- Online price: $49.95Member price: $44.95(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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7.
Managing Brand Equity : Capitalizing on the Value of a Brand Name by David A. Aaker, David A. Aaker, David A. Aaker (Preface by)
Textbook Hardcover - New Edition
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The most important assets of any business are intangible its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, ... More
- List price: $35.00Online price: $33.45Member price: $30.11(Save 13%)Limited Time Offer! Everyone receives the Member Price on books.
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8.
Spanning Silos : The New CMO Imperative by David A. Aaker
Hardcover
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Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because ofsilos, firms misallocate resources, send inconsistent messages to the ... More
- List price: $29.95Online price: $28.45Member price: $25.60(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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9.
Business Extra CoursePack to Accompany Aaker Strategic Marketing Management : Marketing Strategy by The Staff of Wiley
Paperback
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- List price: $79.75Online price: $39.87Member price: $35.88(Save 55%)Limited Time Offer! Everyone receives the Member Price on books.
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10.
Exam Prep For Essentials Of Marketing Research By Kumar & Aaker & Day, 2nd Ed. by Mznlnx
Paperback
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The MznLnx Exam Prep series is designed to help you pass your exams. Editors at MznLnx review your textbooks and then prepare these practice exams to help you master the ... More
- Online price: $31.95Member price: $28.75(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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