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Test marketing. Coupon sampling. Copy research. All are standard practices in today's world of advertising. All were invented by Claude C. Hopkins. This volume contains his ... More
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American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the ... More
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Test marketing. Coupon sampling. Copy research. All are standard practices in today's world of advertising. All were invented by Claude C. Hopkins. This volume contains his ... More
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American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the ... More
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American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the ... More
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Few figures from history have aroused as much admiration as Alexander the Great, theMacedonian king who, between 334 and 323 B.C., conquered the immense Persian Empire, led ... More
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Few figures from history have aroused as much admiration as Alexander the Great, theMacedonian king who, between 334 and 323 B.C., conquered the immense Persian Empire, led ... More
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In The Edge of Modernism, Walter Kalaidjian explores American poetry on genocide, the Holocaust, and total war as well as on postwar social antagonisms, racial oppression, ... More
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