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Business Marketing : Connecting Strategy, Relationships, and Learning by F. Robert Dwyer, John F. Tanner
Textbook Hardcover - Older Edition
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This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building ... More
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Contemporary Advertising by William F. Arens
Other Format - REV
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Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current ... More
- Online price: $180.00Member price: $144.00(Save 20%)Limited Time Offer! Everyone receives the Member Price on books.
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Global Marketing : Foreign Entry, Local Marketing, and Global Management by Johny K. Johansson
Textbook Hardcover - Older Edition
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Johansson s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business Foreign Entry, Local Marketing, and Global ... More
- List price: $158.75Online price: $149.93Member price: $134.94(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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Global Marketing : Foreign Entry, Local Marketing, and Global Management by Johny K. Johansson
Textbook Hardcover - REV
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Johansson s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business Foreign Entry, Local Marketing, and Global ... More
- List price: $183.75Online price: $173.54Member price: $156.19(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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Global Marketing : Foreign Entry, Local Marketing, and Global Management by Johny K. Johansson
Textbook Hardcover - Older Edition
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GLOBAL MARKETING Foreign Entry, Local Marketing, and Global Management can be used at the better undergraduate programs where the students have had some exposure to global ... More
- List price: $170.75Online price: $161.26Member price: $145.14(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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Marketing Management : A Strategic Decision-Making Approach by John Mullins, Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche, Orville C. Walker
Textbook Paperback - Older Edition
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The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the ... More
- List price: $154.75Online price: $146.15Member price: $131.54(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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Marketing Management : Knowledge and Skills by J. Paul Peter, James H. Donnelly, James H. Donnelly, James H. Jr. Donnelly
Textbook Hardcover - Older Edition
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This is a text and casebook. The text portion was taken from A Preface to Marketing Management. The text is intended to serve as an overview for critical issues in marketing ... More
- List price: $148.75Online price: $140.49Member price: $126.44(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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Marketing Research by Jr. Hair, Robert P. Bush, Joseph Hair, David J. Ortinau, Robert P. Bush
Textbook Hardcover - REV
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Marketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business ... More
- List price: $194.75Online price: $175.03Member price: $157.53(Save 19%)Limited Time Offer! Everyone receives the Member Price on books.
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9.
Marketing with PowerWeb by Roger A. Kerin, William Rudelius, Eric N. Berkowitz, Steven W. Hartley, Steven Hartley
Textbook Hardcover - Older Edition
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Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational ... More
- List price: $183.75Online price: $164.88Member price: $148.39(Save 19%)Limited Time Offer! Everyone receives the Member Price on books.
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Marketing : Principles and Perspectives W/Powerweb, 4/E (Paperback) by William O. Bearden, Thomas N. Ingram, Raymond W. LaForge
Textbook Paperback - Older Edition
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Marketing Principles and Perspectives, 4e is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated ... More
- List price: $106.75Online price: $95.88Member price: $86.29(Save 19%)Limited Time Offer! Everyone receives the Member Price on books.
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