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For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from the nation's premier letter-writing tutor direct mail expert Mal Warwick ... More
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A couple of professional fundraisers provide detailed instructions on how to develop a mission-driven fundraising strategy which centers around ten basic steps, from assessing ... More
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Textbook Hardcover - Revised & Updated Edition
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Warwick explains how to design a direct mail fundraising package, prepare for a test mailing, and evaluate the worth of recruited donors, and illustrates the role direct mail ... More
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Suggest techniques for testing the effectiveness of using direct mail to raise money for a non-profit group, and explains how to analyze the test results and apply the ... More
Paperback - REVISED & UPDATED
For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from the nation's premier letter-writing tutor direct mail expert Mal Warwick ... More
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