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Building Models For Marketing Decisions by Dick R. Wittink, Michel Wedel, Peter S. H. Leeflang
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The market environment is changing rapidly. Prior to scanner data, ACNielsen, the major supplier of information on brand performances, said its business was to provide the ... More
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Managing Business Interfaces by Amiya K. Chakravarty, Jehoshua Eliashberg, Amiya K. Chakravarty (Editor)
Hardcover
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Integration is an important and practical matter in today's globalized commerce. This has led companies and organizations to place increasing emphasis on creating a seamless ... More
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Market Response Models, Econometric And Time Series Analysis by Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz
Hardcover - REV
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Market Response Models Econometric and Time Series Analysis is the leading source of information on the use of market response models for planning and forecasting. It has ... More
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Market Response Models, Econometric And Time Series Analysis, Second Edition by Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz
Textbook Paperback - REV
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Market Response Models Econometric and Time Series Analysis is the leading source of information on the use of market response models for planning and forecasting. It has ... More
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Marketing Decisions Under Uncertainty by Dung Nguyen, Nguyen Dung Nguyen
Hardcover
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Marketing Decisions Under Uncertainty aims to address key marketing decisions under stochastic conditions in a unified framework within which potential interactions among the ... More
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Marketing Management Support Systems by Berend Wierenga, Gerrit Van Bruggen, Joshua Eliashberg (Editor) , Gerrit Harm Bruggen
Hardcover
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Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have ... More
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New-Product Diffusion Models by Vijay Mahajan, Yoram Wind (Editor) , Eitan Muller (Editor)
Hardcover
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New-Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion ... More
- Online price: $149.00Member price: $119.20(Save 20%)Limited Time Offer! Everyone receives the Member Price on books.
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International Series in Quantitative Marketing Series
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