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Mass Media Research : An Introduction (with InfoTrac?) by Roger D. Wimmer, Joseph R. Dominick, Joseph R. Dominick
Textbook Paperback - REV
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In this basic text, consultant Wimmer and Dominick (journalism and mass communication, U. of Georgia) give students practical advice on methods and tools. They cover the ... More
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Creative Editing (Wadsworth Series in Mass Communication and Journalism) by Dorothy A. Bowles, Diane L. Borden, Diane L. Borden
Textbook Paperback - Older Edition
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Bowles (University of Tennessee) and Borden (San Diego State University) address the impact that technological and competitive changes have had on traditional media industries ... More
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Living in the Information Age : A New Media Reader by Erik P. Page Bucy, Erik P. Bucy (Editor)
Textbook Paperback - Older Edition
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Bucy (Indiana U.) refers to the information and entertainment industries as an "ecology," and here examines that ecology's technological, social, psychological, and ... More
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Mass Communication Theory : Foundations, Ferment, and Future (with Infotrac(r)) by Stanley J. Baran, Dennis K. Davis, Dennis K. Davis
Textbook Paperback - With Infotrac
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This textbook offers an introduction to the historical development of mass communication theory, providing balanced coverage of both social/behavioral and cultural/critical ... More
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Mediamerica/Mediaworld, Updated by Edward Jay Whetmore
Textbook Paperback - REV
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Filled with provocative, timely articles from the popular press, media trade publications, and academic journals, this reader will provide depth and context to your ... More
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Modern Media Writing (with CD-ROM and InfoTrac?) by Rick Wilber, Randy Miller
Textbook Paperback - New Edition
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This textbook covers the basics of writing for the mass media, including newspapers, television, and the Internet. Topics include, for example, writing an effective lead ... More
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Public Relations Writing(Series in Mass Communication and Journalism) : Form and Style by Doug Newsom, Jim Haynes, Jim Haynes
Textbook Paperback - Older Edition
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This long-standing textbook provides an introduction to the skills and theories underlying public relations writing. Newsom (Texas Christian University) and Haynes (Texas ... More
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When Words Collide : A Media Writer's Guide to Grammar and Style by Lauren Kessler, Duncan McDonald
Textbook Other Format - Older Edition
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This spiral-bound handbook provides ready advice on grammar and usage, identifying and explaining the relevant rules. After some general pointers, chapters focus on specific ... More
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Media Now : Understanding Media, Culture, and Technology by Joseph Straubhaar, Robert Larose, Robert LaRose
Textbook Paperback - Older Edition
In this fifth edition of a lively introductory text for undergraduates, Straubhaar (University of Texas) and LaRose (Michigan State University) update material to reflect the ... More
10.
Communications Media in the Information Society by Robert LaRose, Joseph D. Straubhaar
Textbook Paperback - Older Edition
Communications Media in the Information Society introduces you to mass media as they were and as they will be on tomorrow's information superhighway. Straubhaar and LaRose ... More
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