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For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from the nation's premier letter-writing tutor direct mail expert Mal Warwick ... More
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In Building Your Direct Mail Program --part of Excellence in Fundraising Workbook Series --Gwyneth J. Lister provides the tools you need to make direct mail programs as ... More
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Ahern founded a private consulting practice in 1990 specializing in nonprofit communications; he has been presenting workshops on reader psychology, writing, and graphic ... More
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Textbook Hardcover - Revised & Updated Edition
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Warwick explains how to design a direct mail fundraising package, prepare for a test mailing, and evaluate the worth of recruited donors, and illustrates the role direct mail ... More
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Suggest techniques for testing the effectiveness of using direct mail to raise money for a non-profit group, and explains how to analyze the test results and apply the ... More
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