Sort by:
1.
All Consumers Are Not Created Equal : The Differential Marketing Strategy for Brand Loyalty and Profits by Garth Risk Hallberg, Hallberg, David Oglivy (With)
Hardcover
Usually ships within 24 hours
From the files of Ogilvy and Mather--the world's largest direct marketing agency--comes a revolutionary new approach to building brand loyalty: differential marketing. This ... More
- List price: $49.95Online price: $47.45Member price: $42.70(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
See Details
2.
The Complete Database Marketer : Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database by Arthur Middleton Hughes, Hughes
Hardcover - REV
Usually ships within 24 hours
Regardless of what you're selling, to market effectively today you need a marketing database that links you to your loyal customers who are eager to be the first to learn ... More
- List price: $54.95Online price: $41.21Member price: $37.08(Save 32%)Limited Time Offer! Everyone receives the Member Price on books.
See Details
3.
Consumer Insight : How to Use Data and Market Research to Get Closer to Your Customer by Bryan Foss (Editor) , Merlin Stone (Editor) , Alison Bond (Editor)
Hardcover
Usually ships within 24 hours
"Consumer Insight" provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas ... More
- Online price: $39.95Member price: $35.95(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
See Details
4.
Contemporary Database Marketing Concepts and Applications by Martin Baier, Kurtis M. Ruf, Goutam Chakraborty, K. M. Ruf, G. Chakraborty
Textbook Hardcover - New Edition
Usually ships within 24 hours
- Online price: $89.95Member price: $71.96(Save 20%)Limited Time Offer! Everyone receives the Member Price on books.
See Details
5.
Desktop Database Marketing by Jack Schmid, Alan Weber
Hardcover
Usually ships within 24 hours
"Database marketing" used to be one of those high-tech terms shrouded in mystery. But not any more. Desktop Database Marketing clears away the technobabble and provides ... More
- Online price: $49.95Member price: $39.96(Save 20%)Limited Time Offer! Everyone receives the Member Price on books.
See Details
6.
Optimal Database Marketing : Strategy, Development, and Data Mining by Ronald G. Drozdenko, Perry D. Drake
Textbook Hardcover - New Edition
Usually ships within 24 hours
Check out the supplemental website! www.DrakeDirect.com/OptimalDM/ "Destined to be the definitive guide to database marketing applications, analytical strategies and test ... More
- Online price: $94.95Member price: $75.96(Save 20%)Limited Time Offer! Everyone receives the Member Price on books.
See Details
7.
Strategic Database Marketing by Arthur Middleton Hughes
Hardcover - REV
Usually ships within 24 hours
"Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing , Third Edition, contains the wisdom of twenty years of ... More
- List price: $49.95Online price: $47.45Member price: $42.70(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
See Details
8.
Strategic Database Marketing by Robert Jackson, Lisa Petrison, Paul Wang (With)
Hardcover
Usually ships within 24 hours
Rob Jackson and Paul Wang have swept aside the confusion that surrounds database technology and replaced it with the knowledge and competitive spirit it takes to create the ... More
- Online price: $39.95Member price: $31.96(Save 20%)Limited Time Offer! Everyone receives the Member Price on books.
See Details
9.
Strategic Electronic Marketing : Managing E-Business by Brad Kleindl
Textbook Hardcover - REV
Usually ships within 24 hours
Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing ... More
- List price: $142.95Online price: $128.40Member price: $115.56(Save 19%)Limited Time Offer! Everyone receives the Member Price on books.
See Details
10.
All Consumers Are Not Created Equal : The Differential Marketing Strategy for Brand Loyalty and Profits by Garth Hallberg
Hardcover
From the files of Ogilvy and Mather--the world's largest direct marketing agency--comes a revolutionary new approach to building brand loyalty: differential marketing. This ... More
A new copy is not available from Barnes & Noble.com at this time.
Sort by:
Enter a zip code:
You are looking at:
Marketing -> Database
Related Categories
Format
Show Me
Price Range
Recent Searches
Recently Viewed
- Maybe Next TimeKarin Kallmaker - Hardcover
- The Insomnia Solution: The Natural, Drug-Free Way to a Good Night's Sleep
- Chicks with Sticks Guide to KnittingNancy Queen - Book
- American Business ValuesCavanagh, Gerald Cavanagh, Gerald - Book