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The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed ... More
Audio - Unabridged, 6 Cassettes
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The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed ... More
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Edited by three teleworkers with extensive experience as researchers and consultants Managing Telework provides an integrated and comprehensive account of the human resource ... More
Textbook Paperback - Older Edition
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Marketing Principles and Perspectives is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing ... More
Textbook Hardcover - REV
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Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing ... More
Textbook Paperback - New Edition
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This debate style reader is designed to introduce students to controversies in marketing. The readings, which represent the arguments of leading business professionals and ... More
Paperback
This widely acclaimed, perennial bestseller is the leading guide for starting a successful 900-number business. More
Textbook Paperback - Older Edition
This reader of public press articles deals with the marketing issues for the 1990's and beyond; research,markets,and consumer behavior; developing and implementing marketing ... More
Textbook Paperback - Older Edition
The articles selected for this reader address marketing theory and application in a wide range of industries. In additions,they reveal how several firms interpret and utilize ... More
Textbook Paperback - Older Edition
This reader is revised annually and is packaged with every copy of the book for free. It contains articles and readings from popular sources like; Business Week,Wall Street ... More
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