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Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long- ... More
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Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective ... More
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In some parts of the world, especially in developing markets, category management today remains a stretch goal a new idea full of untapped potential. In other areas, the ... More
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Fascinating A compelling blend of cultural anthropology and business journalism. Andrea Sachs, Time Magazine An often startling tour of new cultural terrain. Laura Miller, ... More
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Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long- ... More
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A brilliant exposé of the interaction between art, design, and commerce. More
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Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long- ... More
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How long does it take to buy a loaf of bread? A pair of shoes? A car? These are trick questions. Imagine a hundred potential customers in the same store, each holding a ... More
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Fascinating A compelling blend of cultural anthropology and business journalism. Andrea Sachs, Time Magazine An often startling tour of new cultural terrain. Laura Miller, ... More
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Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long- ... More
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