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What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? ... More
Paperback - REV
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Audience: Tourism professionals, advertising/marketing agencies. Third year undergraduate students and postgraduate students of tourism and tourism marketing. More
Hardcover
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Makes a key contribution from an economic standpoint to the understanding of tourism. Examining such issues as how tourism firms operate in national and global contexts, the ... More
Textbook Paperback - New Edition
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Makes a key contribution from an economic standpoint to the understanding of tourism. Examining such issues as how tourism firms operate in national and global contexts, the ... More
Hardcover
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Images of Jamaica and the Bahamas as tropical paradises full of palm trees, white sandy beaches, and inviting warm water seem timeless. Surprisingly, the origins of those ... More
Paperback
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Images of Jamaica and the Bahamas as tropical paradises full of palm trees, white sandy beaches, and inviting warm water seem timeless. Surprisingly, the origins of those ... More
Hardcover - New Edition
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Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a ... More
Textbook Paperback - REV
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Audience: Students and managers involved in all aspects of travel and tourism. More
Hardcover
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The Caribbean is one of the most tourism dependent regions of the world. This edited volume extends beyond the frontiers of normative perspectives of tourism development to ... More
Hardcover - First
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Evan Ward's compelling study provides analytical insight into the evolution of today's principal tourism destinations in the Spanish Caribbean. Packaged Vacations examines the ... More
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