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Bring up the subject of customer service phone calls and the blood pressure of everyone within earshot rises exponentially. Otherwise calm, rational, and intelligent people go ... More
Compact Disc - Abridged, 5 CDs, 4 hrs. 30 min.
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One Question Can Determine Your Business’s Future. Do You Know the Answer? CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their ... More
Paperback - New Edition
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Real People, Real Crises takes readers behind the scenes to show how real men and women deal with the array of potential crises that impact organizations and corporations ... More
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In fact what the The Wall Street Journal writer and editor offers is an 18-step program by which a corporation can create a good public image and maintain it even through ... More
Textbook Hardcover - New Edition
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A corporate campaign is an organized assault on the reputation of a company that has offended some interest group. Although corporate campaigns often involve political, ... More
Hardcover
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In this revised edition of The Art of Identity (2001), an authority on identity management discusses defining one's identity and integrating it into an organization's ... More
Hardcover
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Media contact is a fact of business life. And yet this is the only book on the market that focuses exclusively on getting the best out of contact with journalists. It's ... More
Textbook Paperback
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Paperback
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Textbook Paperback - New Edition
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Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication - ... More
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