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How Zappos Shoes In Success by New Word City
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How did Zappos grow 20 percent in the midst of the worst recession in decades? It used super service to build a huge and loyal customer base. It brought in some fresh air& ... More
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50 Great e-Businesses and the Minds Behind Them by Emily Ross, Angus Holland, Richard Aspel (Read by)
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Building Innovation Capability in Organizations (Volume 15), Vol. 15 by Mile Terziovski
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Global competition, shorter product lifecycles and increasingly demanding customers are creating significant pressures for the creation of innovative organizations. By ... More
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Business the Amazon.com Way : Secrets of the World's Most Astonishing Web Business (Big Shots Series) by Rebecca Saunders, Saunders
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Having toppled the bookselling giants on-line, Jeff Bezos is now leading Amazon.com its list, not to mention a makeover for the web's most recognisable site, is Amazon ... More
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Cases in E-Commerce by Jeffrey F. Rayport, Bernard J. Jaworski, Bernard J. Jaworski
Textbook Hardcover
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37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New ... More
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Creating and Capturing Value : Perspectives and Cases on Electronic Commerce by Garth Saloner, A. Michael Spence, A. Michael Spence
Textbook Hardcover - New Edition
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The Stanford cases are written from the perspective of Silicon Valley, the heart of the e-commerce revolution. * Authors are very involved in e-commerce companies, providing ... More
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E-Business Marketing by William B. Sanders, Terri C. Albert
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This textbook for an undergraduate marketing course examines the conceptual framework of on-line marketing, and presents eight case studies of real companies' e-business ... More
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e-Business : Roadmap for Success (Information Technology Series) by Ravi Kalakota, Marcia Robinson, Don Tapscott (Foreword by)
Paperback - First Edition
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Alan Taetle, Former Executive Vice President of MindSpring and General Partner of the Venture Capital Firm, Noro-Moseley Partners This is the first book on e-business to ... More
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eCommerce : Formulation of Strategy by Robert T. Plant
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Build a balanced, integrated strategy for eCommerce leadership! Brand, technology, service, market, development strategies, and beyond A boardroom guide to the latest trends ... More
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Global Electronic Commerce : Theory and Case Studies by J. Christopher Westland, Theodore H. K. Clark, Theodore H. K. Clark, Clark Theodore H. K.
Textbook Hardcover - New Edition
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Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce—the automation of ... More
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