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The Infinite Asset : Managing Brands to Create New Value by Sam Hill, Chris Lederer, Kevin Lane Keller (Foreword by)
Hardcover
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Remember when brand management was as straightforward as promoting a single product or service? Today, brands mingle so much-McDonald s and Disney partner on promotional ... More
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The Reality of Global Brands by John R. Riesenberger
Hardcover
This work covers all aspects of creating and managing brands within an international context, ranging from broad strategies worldwide to brand communication and promotion. ... More
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