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Paperback
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The "Diva of Direct Marketing" shows and tells real estate professionals how this vital tool can lead to more 'Sold!' signs in their careers More
Hardcover
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Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media costs, and declining advertising effectiveness. They must also conted with a ... More
Hardcover
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"Jack's in-depth knowledge of the catalog market and his exceptional talent for articulating a precise set of how-tos for seemingly every aspect of this complex business are ... More
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A quick start approach which any entrepreneur can use to expand their business. More
Paperback - 2nd ed.
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A direct mail piece can have extraordinary positive results for a business, or be a waste of money. Time spent learning to write letters that [Italics] sell might be one of ... More
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Hardcover - Updated
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Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique -- copy approaches, design, formats, offers -- unlike anything ever ... More
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Paperback
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Instructs the reader on the step-by-step procedures of literature production from initial concept to final publication. Covers copywriting, illustrations and design, along ... More
Hardcover
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The book leads off with 31 rules of thumb, rules that I believe to prevail generally in all mail. Various aspects of selling by direct mail are then detailed. More
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