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Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan
Hardcover - Revised and Expanded
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A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept ... More
- List price: $29.95Online price: $23.96Member price: $21.56(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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2.
Building Strong Brands by David A. Aaker
Hardcover
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As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker s pathbreaking book, Managing Brand ... More
- List price: $30.00Online price: $24.00Member price: $21.60(Save 27%)Limited Time Offer! Everyone receives the Member Price on books.
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Brand Leadership by David A. Aaker, Erich Joachimsthaler
Paperback
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America s leading consultant on branding returns with an instant classic: a top-to-bottom guide to taking and keeping the lead in the battle of the brands. More
- List price: $23.95Online price: $19.16Member price: $17.24(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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4.
Six Rules for Brand Revitalization : Learn How Companies Like McDonald's Can Re-Energize Their Brands by Larry Light, Joan Kiddon
Hardcover
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“Larry and Joan have laid out a great set of guiding principles for any business executive—whether they are revitalizing a brand or making sure it stays relevant.& ... More
- List price: $24.99Online price: $19.99Member price: $17.99(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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5.
Strategic Brand Management by Kevin Keller
Textbook Hardcover - REV
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Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical ... More
- List price: $185.33Online price: $161.30Member price: $145.17(Save 21%)Limited Time Offer! Everyone receives the Member Price on books.
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6.
A New Brand World : Eight Principles for Achieving Brand Leadership in the Twenty-First Century by Scott Bedbury, Stephen Fenichell
Paperback - Reprint
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What does it really take to succeed in business today? In A New Brand World , Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent ... More
- List price: $16.00Online price: $15.20Member price: $13.68(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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7.
Private Label : Turning the Retail Brand Threat Into Your Biggest Opportunity by Keith Lincoln, Lars Thomassen
Paperback
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Private labels, or "store brands," have long been associated with inexpensive name-brand knockoffs. "Private Label" offers brand managers ways to view private labels not as a ... More
- List price: $27.95Online price: $26.55Member price: $23.89(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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8.
Brand Aid by Brad VanAuken
Textbook Hardcover
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Branding consultant VanAuken presents advice on brand management in the form of textual explanation, brief case studies, and checklists. He organizes the material into ... More
- List price: $24.95Online price: $23.56Member price: $21.21(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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9.
New Brand World : Eight Principles for Achieving Brand Leadership in the Twenty-First Century by Scott Bedbury
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What does it really take to succeed in business today? In A New Brand World , Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent ... More
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10.
The 18 Immutable Laws of Corporate Reputation : Creating, Protecting, and Repairing Your Most Valuable Asset by Ronald J. Alsop, Ronald Alsop
Hardcover
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In fact what the The Wall Street Journal writer and editor offers is an 18-step program by which a corporation can create a good public image and maintain it even through ... More
- List price: $26.00Online price: $24.70Member price: $22.23(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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