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What Clients Love : A Field Guide to Growing Your Business by Harry Beckwith
Hardcover
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In WHAT CLIENTS LOVE, Harry Beckwith once again discusses effective business tactics with the practical, down-to-earth style that has made him a bestselling author and ... More
eBook- List price: $21.95Online price: $17.56Member price: $15.80(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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2.
The Brand Gap by Marty Neumeier
Paperback - Expanded
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THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, ... More
- List price: $21.99Online price: $17.59Member price: $15.83(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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3.
It's Not What You Sell, It's What You Stand For : Why Every Extraordinary Business Is Driven by Purpose by Roy M. Spence, Haley Rushing (Contribution by)
Hardcover
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Who is Roy Spence and what makes him the "Pied Piper of Purpose"? Over the last thirty-five years, Roy Spence has helped organizations such as Southwest Airlines, BMW, the ... More
- List price: $25.95Online price: $20.76Member price: $18.68(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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4.
Building Strong Brands by David A. Aaker
Hardcover
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As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker s pathbreaking book, Managing Brand ... More
- List price: $30.00Online price: $24.00Member price: $21.60(Save 27%)Limited Time Offer! Everyone receives the Member Price on books.
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5.
Married to the Brand : Why Consumers Bond with Some Brands for Life by William J. McEwen
Textbook Hardcover - New Edition
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Although American companies spend a staggering $500 billion on advertising annually, many fail to establish an emotional connection with consumers. Married to the Brand ... More
- List price: $24.95Online price: $15.05Member price: $13.54(Save 45%)Limited Time Offer! Everyone receives the Member Price on books.
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6.
The Brand Called You : Create a Personal Brand That Wins Attention and Grows Your Business by Peter Montoya, Tim Vandehey
Paperback
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The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong ... More
- List price: $16.95Online price: $13.56Member price: $12.20(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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7.
3 Books in 1 : Potluck Cookbook, Weeknight Meals Cookbook, Old-Fashioned Bake Sale Cookbook (Favorite Brand Names Series) by Staff of Publications Internatioal, Laurie Korsgaden (Illustrator)
Other Format - Special Value
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Illustrated with Laurie Kirsgaden's inspiring artwork, this beautiful collector's item is actually 3 cookbooks in 1! With Favorite Brand Name Potluck Suppers, Weeknight Meals, ... More
- Online price: $9.98Member price: $8.98(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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8.
Differentiate or Die : Survival in Our Era of Killer Competition by Jack Trout, Steve Rivkin
Hardcover
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Now that product differences are rapidly and easily copied, or are perceived to be minimal, differentiating a company s products and services from the competition has become ... More
- List price: $24.95Online price: $19.96Member price: $17.96(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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9.
The Hero and the Outlaw : Building Extraordinary Brands through the Power of Archetypes by Margaret Mark, Carol S. Pearson, Carol S. Pearson
Hardcover
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A System of Meaning Management The first-ever systematic approach to successful brand meaning "This book illuminates the most ancient grooves in our mental architecture, ... More
- List price: $29.95Online price: $23.96Member price: $21.56(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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10.
Origin of Brands : How Product Evolution Creates Endless Possibilities for New Brands by Al Ries, Laura Ries
Paperback - Reprint
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What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands , the Rieses take Darwin's revolutionary idea of ... More
- List price: $14.95Online price: $11.96Member price: $10.76(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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