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And Now a Few Words from Me : Advertising's leading Critic Lays Down the Law, Once and for All by Bob Garfield
Hardcover
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A witty and frank look at the ad biz from one of its most respected voices Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and ... More
- List price: $24.95Online price: $23.70Member price: $21.33(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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2.
101 Ways to Advertise Your Business : Building a Successful Business with Smart Advertising by Andrew Griffiths
Paperback
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Practical tips on advertising products and services simply, effectively, and without a big budget abound in this conversational business book. Step-by-step advice is offered ... More
- Online price: $16.95Member price: $15.25(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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- Online price: $18.95Member price: $17.05(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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4.
The Advertising Age Encyclopedia of Advertising by Mcdonough, John McDonough (Editor) , Museum of Broadcast Communications (Editor)
Hardcover - ILLUSTRATED
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Produced by an international team of more than 200 advisors and contributors, working under the auspices of Advertising Age, the Museum of Broadcast Communications in Chicago, ... More
- Online price: $595.00Member price: $476.00(Save 20%)Limited Time Offer! Everyone receives the Member Price on books.
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5.
Advertising and Integrated Brand Promotion (with InfoTrac?) by Thomas O'Guinn, Chris Allen, Richard J. Semenik, Chris T. Allen, Richard J. Semenik
Textbook Hardcover - Older Edition
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ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the ... More
- List price: $221.95Online price: $189.92Member price: $170.93(Save 22%)Limited Time Offer! Everyone receives the Member Price on books.
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6.
Advertising For Dummies by Gary Dahl
Paperback - REV
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So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in ... More
- List price: $21.99Online price: $20.89Member price: $18.80(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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7.
Advertising Handbook by Sean Brierley
Hardcover - REV
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The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and ... More
- Online price: $140.00Member price: $112.00(Save 20%)Limited Time Offer! Everyone receives the Member Price on books.
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8.
Do-It-Yourself Advertising and Promotion : How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More! by Fred E. Hahn, Hahn, Kenneth G. Mangun
Paperback - REV
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How to create Madison Avenue advertising on a Main Street budget Do-It-Yourself Advertising tells you how to create high-impact advertising on a limited budget. It offers ... More
- Online price: $59.95Member price: $53.95(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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9.
Do-It-Yourself Advertising and Promotion : How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More! by Fred E. Hahn, Tom Davis (With) , Ken Magill (With) , Bob Killian (With)
Paperback - Third Edition
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How to create Madison Avenue advertising on a Main Street budget Do-It-Yourself Advertising tells you how to create high-impact advertising on a limited budget. It offers ... More
- List price: $19.95Online price: $18.95Member price: $17.05(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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10.
How to Advertise by Kenneth Roman, Jane Maas
Paperback - Third Edition
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A completely revised guide -- updated for the '90s -- to what works, what doesn't, and why. More
- List price: $15.95Online price: $15.15Member price: $13.63(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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