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ZAG : The #1 Strategy of High-Performance Brands by Marty Neumeier
Paperback
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"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, ... More
- List price: $24.95Online price: $19.96Member price: $17.96(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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2.
The Brand Gap by Marty Neumeier
Paperback - Expanded
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THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, ... More
- List price: $21.99Online price: $17.59Member price: $15.83(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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3.
Lovemarks : The Future Beyond Brands by Kevin Roberts, A. G. Lafley (Foreword by)
Hardcover - New Revised
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Kevin Roberts' groundbreaking book LOVEMARKS: THE FUTURE BEYOND BRANDS injected a powerful dose of emotion into the world of advertising and marketing. Despite the ... More
- List price: $27.50Online price: $22.00Member price: $19.80(Save 27%)Limited Time Offer! Everyone receives the Member Price on books.
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4.
Differentiate or Die : Survival in Our Era of Killer Competition by Jack Trout, Steve Rivkin
Hardcover
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Now that product differences are rapidly and easily copied, or are perceived to be minimal, differentiating a company s products and services from the competition has become ... More
- List price: $24.95Online price: $19.96Member price: $17.96(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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5.
The Lovemarks Effect : Winning the Consumer Revolution by Kevin Roberts
Hardcover
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A business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, ... More
- List price: $29.95Online price: $23.96Member price: $21.56(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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6.
Brand Sense : Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound by Martin Lindstrom, Philip Kotler (Foreword by)
Hardcover
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In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful ... More
- List price: $27.00Online price: $25.65Member price: $23.08(Save 14%)Limited Time Offer! Everyone receives the Member Price on books.
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7.
Designing Brand Experience : Creating Powerful Integrated Brand Solutions by Robin Landa
Textbook Paperback - New Edition
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In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best- ... More
- Online price: $55.95Member price: $50.35(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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8.
Differentiate or Die : Survival in Our Era of Killer Competition by Jack Trout, Patrick Cullen (Narrated by)
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Now that product differences are rapidly and easily copied, or are perceived to be minimal, differentiating a company s products and services from the competition has become ... More
9.
Advalue by Leslie Butterfield (Editor)
Paperback
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Audience: Marketing managers, PR and communications managers, media buyers, finance managers/directors, MBA and executive business courses, advertising professionals and IPA ... More
- Online price: $44.95Member price: $40.45(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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10.
Advergaming Developer's Guide : Using Macromedia Flash MX 2004 and Director MX by Rod Afshar, Cliff Jones, Duke Banerjee
Paperback - BK&CD-ROM
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After describing the major components of Flash MX and Director MX, this book offers one approach to creating online games that deliver embedded advertising messages to ... More
- Online price: $49.95Member price: $44.95(Save 10%)Limited Time Offer! Everyone receives the Member Price on books.
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