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Guerrilla Marketing : Easy and Inexpensive Strategies for Making Big Profits from Your Small Business by Jay Conrad Levinson President, Jeannie Levinson (With) , Amy Levinson (With)
Paperback - Updated
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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to ... More
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2.
What Clients Love : A Field Guide to Growing Your Business by Harry Beckwith
Hardcover
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In WHAT CLIENTS LOVE, Harry Beckwith once again discusses effective business tactics with the practical, down-to-earth style that has made him a bestselling author and ... More
eBook- List price: $21.95Online price: $17.56Member price: $15.80(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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Words That Sell : The Thesaurus to Help You Promote Your Products, Services, and Ideas by Richard Bayan
Paperback - Revised Edition
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More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives ... More
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My Life in Advertising : Scientific Advertising by Claude Hopkins
Paperback - Reprint
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Test marketing. Coupon sampling. Copy research. All are standard practices in today's world of advertising. All were invented by Claude C. Hopkins. This volume contains his ... More
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Advertising and Promotion : An Integrated Marketing Communications Perspective by George E. Belch, Michael A. Belch
Textbook Hardcover - New Edition
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Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is ... More
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Ogilvy on Advertising by David Ogilvy
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An indispensable primer on all aspects of advertising form the man Time has called "the most sought after wizard in the business". More
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Contemporary Advertising by William F. Arens, Michael F. Weigold, Christian Arens
Textbook Hardcover - New Edition
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Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current ... More
- List price: $180.00Online price: $143.23Member price: $128.91(Save 28%)Limited Time Offer! Everyone receives the Member Price on books.
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Tested Advertising Methods by John Caples, Fred Hahn (Revised by)
Paperback - REV
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Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer...from ... More
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The Truth about the Drug Companies : How They Deceive Us and What to Do about It by Marcia Angell
Paperback - Reprint
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During her two decades at The New England Journal of Medicine , Dr. Marcia Angell had a front-row seat on the appalling spectacle of the pharmaceutical industry. She watched ... More
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How to Get Ideas by Jack Foster, Larry Corby (Illustrator)
Paperback
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Having spent 40 years in advertising and coming up with new ideas every day, the author shows readers seven ways to condition the mind to produce ideas and four subsequent ... More
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